Ibrahim H. Albatly
General Manager Marketing @ Mobily
About
Marketing and Business Development Executive with over 20 years of leadership experience driving commercial growth, product innovation, and market share expansion across Saudi Arabia’s Information and Communications Technology (ICT) sector. Proven ability to lead B2B go-to-market (GTM) strategies, manage multi-million-riyal P&L portfolios, and build high-performing cross-functional teams. Experienced in launching enterprise products and solution portfolios—including telecom, cloud, SME offerings, and AI-powered solutions—from ideation to commercialization and full lifecycle management. Skilled at using data-driven customers and competitive insights to shape compelling value propositions, enhance customer experience, and align product strategy with commercial execution to accelerate sustainable business growth
Saudi Arabia
Riyadh
Telecommunications
Artificial Intelligence (AI), Product Launch, Product Lifecycle Management, Product Strategy, Business Alliance Development, Sales Channel Development & Optimization, Business Case Development, Pricing Strategy, Revenue & Profit Growth, P&L Management, Business Operations, Customer & Market Insights, Customer Experience, Value Propositions, Positioning (Marketing), B2B Go-to-Market (GTM), Campaign Development, Return on Investment, Feasibility Studies, Decision-Making
Experience

General Manager Marketing
Riyadh, Saudi Arabia
Strategic B2B & Go-to-Market Leadership Lead the development and execution of B2B marketing, product, and Go-to-Market strategies, driving commercial growth, product innovation, and market expansion while building high-performing teams and aligning cross-functional stakeholders with long-term business objectives. Product Innovation & Commercialization Spearheaded the commercialization of Telecom, Cloud, and enterprise solution portfolios, including Smart Edge (SD-WAN), Retail Hub, and an AI-powered Cloud Contact Center (CCaaS). Portfolio & Lifecycle Governance Overseeing end-to-end B2B product lifecycle processes, establishing rigorous pricing models and data-driven business cases to optimize Return on Investment (ROI). Executive Stakeholder Management Partnered with business, technology, regulatory, and strategic stakeholders to align product strategy with commercial objectives and market needs.

Marketing Director
Riyadh - Olaya street
Commercial Growth & Go-to-Market Accelerated B2B fixed voice (SIP) revenues by 700% between 2019 and 2022 through targeted Go-to-Market strategies and product commercialization. Developed and executed Go-to-Market strategies that expanded enterprise market penetration and customer adoption. Product Development & Commercialization Developed innovative enterprise telecom solutions and product portfolios tailored to business and government customers. Built compelling value propositions and commercialization strategies to maximize product adoption and profitability. Leadership & Team Development Recruited, built, and led a high-performing team of product managers and marketers, fostering a culture of innovation, accountability, and continuous development.

Executive Enterprise Applications/Cloud Territory Manager
Saudi Arabia
I excelled in leading enterprise business development and cloud solution sales, achieving significant revenue growth and recognition. • Generated over USD 25 million in technology revenue through strategic account development and solution-based selling. • Achieved outstanding sales performance, exceeding targets by 150%, 450%, and 220% in consecutive years. • Received prestigious awards, including the Oracle President's Cup and President's Club, for exceptional commercial performance.

Business Development Manager - Active Solutions
Active Solutions
Riyadh, Saudi Arabia
Participated in core entrepreneurial activities, including lead generation, sales management, consulting services, government relationship management, human resources, financial management, closing deals, signing contracts, and service delivery, besides all activities around system integration. KEY ACHIEVEMENTS • Dubai Police – Service Desk Project: Automated the administration of the global IT environment consisting of more than 1600 PCs and 100 servers and reduced costs • Emirate Palace – Client Management Systems: Delivered an integrated server/client management solution by automating many of the tasks related to managing and troubleshooting client systems; the hotel’s technicians no longer need to travel the length and breadth of the 100 hectares―consequently doubling the volume of tickets each technician can manage in one shift.

Office Automation Section Manager
Riyadh - Saudi Arabia
• Managed IT Services and Office Automation for over 15,000 employees across 13 regions. • Increased service availability to 99.95% through strategic management and oversight. • Recruited and developed a high-performing team to enhance service delivery and user satisfaction.

Office Automation Senior Specialist
Saudi Arabia
• Led the design and implementation of Client Infrastructure Management Tools using Altiris Client Management Suite. • Managed a team to cover over 19,000 managed clients, enhancing security patch updates. • Oversaw the O&M contract for 23,000 PCs and 4,000 printers, ensuring compliance with SLAs and OLAs.
Education

Marketing
King Saud University's MBA program is designed to develop future business leaders by combining rigorous academic foundations with practical management practices. The program prepares graduates for leadership roles in public and private sector organizations while strengthening strategic, analytical, and ethical decision-making capabilities.
Ibrahim H. Albatly's Contact Information
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