Biplav D.

• Planning and deploying media for awareness campaigns across channels to enable business growth • Responsible for the brand's paid ads budgets across Meta, Google, Amazon & other marketplaces • Leveraging category insights in consumer journey to drive incremental revenue growth • Overseeing CLM and CRM (email, SMS, WhatsApp & push) efforts of the organization • Creating, tracking, monitoring and optimizing marketing KPIs across channels • 3rd party collaborations for driving higher traffic towards owned and rented digital assets

• Contributed to the D2C website: planned & deployed strategies for revenue growth • Planned budget allocation for Paid Ads campaigns • Strategized, executed and reported CRM (email, SMS, WhatsApp & push) efforts • Oversaw Google Ads campaigns, liaison with agency and executing YT campaigns • Activated, tracked, monitored and optimized Meta campaigns • Analyzed competitor and internal data to identify scope of enhancement in marketing • Tracked and reported key paid marketing campaign metrics • Managed payments of key agencies/vendors involved in PPC and CRM • Managed and updated analytics mechanisms for continued data tracking

• Strategized and actively participated in execution of brand strategy & performance marketing techniques to achieve client's D2C and B2C goals. • Worked closely with CXOs of clients across education, FMCG and real estate industries. • Activated omni-channel tactics to generate leads and eCommerce sales through brand's website, marketplaces (Amazon, Flipkart, BigBasket) and aggregator portals. • Identified opportunities for extending brand's reach through collaborations and digital activations. • Managed a team of 14 digital marketing, graphic design and web development professionals; oversaw touch-point automations. • Worked closely with clients' pre-sales and customer service teams to improve leads-to-conversion ratio. • Introduced team activities and streamlined hiring process to improve employee attrition rate.

• Brainstorm innovative and creative lead acquisition strategies • Plan, activate, track, monitor and optimize campaigns & its corresponding spends based on the data insights • Identify branding opportunities for group brand and individual projects • Liaise with external agencies and creative artists to produce graphic and video assets • Evaluate end-to-end customer experience across digital channels & customer touch points using digital tools and SalesForce • Analyse & report performance of all online marketing campaigns using multiple analytics and insights dashboards

• Formulate and supervise SEM, Display, Social Media and Email Marketing campaigns • Acquire and manage inventories on third-party digital platforms and industry aggregator platforms • Conceptualize and optimize organic social media presence and video story-telling • Analyse & report performance of all online marketing campaigns using Google Analytics, Google Data Studio and other dashboards • Track, Monitor and Optimize campaigns & its corresponding spends based on the data insights • Liaise with external agencies and creative artists to produce graphic and video assets • Brainstorm innovative and creative growth strategies • Plan, execute and measure experiments and conversion tests • Collaborate with internal teams & agencies to create landing pages and optimize user experience • Evaluate end-to-end customer experience across digital channels & customer touch points using CRM • Participated actively in planning and activating the pre-launch, launch and post-launch campaigns of Dot & Key, a skincare brand • Led affiliate marketing, influencer marketing, Amazon advertising and PPC ad campaigns for Dot & Key

• Online Marketing Strategy Development & Implementation • Interacting with Clients to Strategize Plans and Report Performance • Leading Social Media Marketing & SEO Team • Liaison with Graphical & Textual Posts for Social Media • Formulating SEO & Social Media Campaigns • Developing and Presenting Performance Reports • Google AdWords Campaign Setup & Management • Facebook Advertisement Management • Monitoring and Improving SEO Performance • Auditing Websites • Keywords Research & Analysis

• Keyword Research • Setup Google Analytics & Evaluating Website • Performance Management of Website • Broken Links Analysis • Setup Google Search Console (Webmaster Tools) • Internal & External Linking • Meta Tags Development (Title, Desc, Header Tags, etc.) • Content Development & Distribution • Social Media Page Management • Forum Participation

• Organisational Behaviour • Management Theory and Practice • Business Communication and Etiquette • Business Economics • Information Systems for Managers • Corporate Social Responsibility • Strategic Management • Marketing Management • Financial Accounting & Analysis • Business Statistics • Essentials of HRM • Business Law • Marketing Strategy • Brand Management • Consumer Behaviour • International Marketing • Sales Management • Customer Relationship Management • Integrated Marketing Communications • Marketing Research • Services Marketing • B2B Marketing • Business: Ethics, Governance & Risk

• Fundamentals of Digital Marketing • Content Marketing • SEO • Search Marketing • Display Advertising • SMM • Email Marketing • Mobile Marketing • Data Analytics • Web Development & UX • Planning & Strategy

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