Ibrahim Hasan

Managing the social, digital, and data strategies of the General Motors client portfolio at FP7. Driving the social and content strategies for the GMC and OnStar accounts through optimizing content delivery on always-on and campaign delivery. In addition to creating visceral brand experiences by exploring the interconnectivity of social and digital content to drive and enhance the consumer experience. Responsibilities included: -The execution of day-to-day social & digital content delivery -Unlocking insights through social listening and performance analytics to gain in-depth knowledge of brand perception -Optimization of ads & assets throughout campaigns and on an always-on basis -Identifying key audiences across various digital ecosystems -Utilizing 1st party data to increase brand leverage with consumers on social & digital -Developing the brand’s social strategy in accordance with business delivery objectives and annual KPIs -Setting quarterly and annual KPIs based on business objectives, and overseeing delivery on both a brand and general distributor level -Working alongside the Client Servicing team to ensure social strategy and KPI objectives are met across both tactical and campaign-level executions -Performing data & analytics reports for campaigns, and on an always-on level -Working with SalesForce and Adobe Analytics to set forth a DMP platform that delivers effectiveness based on client goals -Ideating, briefing, and supervising the execution of social content to keep the brand continuously relevant -Working on social coverage and activations, and the analyzation of how digital footprints and on-ground events tie-in together

Managing the social, digital, and content strategies for the Subway and Carlsberg brands under Momentum Worldwide. Driving the social and content strategies for Subway and Carlsberg in various regions ranging from EMEA & MENA. Responsibilities included: -The execution of day-to-day social & digital content delivery -Unlocking insights through social listening and performance analytics to gain in-depth knowledge of brand perception -Optimization of ads & assets throughout campaigns and on an always-on basis -Identifying key audiences across various digital ecosystems -Developing the brand’s social strategy in accordance with business delivery objectives and annual KPIs -Setting quarterly and annual KPIs based on business objectives, and overseeing delivery on both a brand and general distributor level -Working alongside the Client Servicing team to ensure social strategy and KPI objectives are met across both tactical and campaign-level executions -Ideating, briefing, and supervising the execution of social content to keep the brand continuously relevant -Working on social coverage and activations, and the analyzation of how digital footprints and on-ground events tie-in together

Managing the social, digital, and data transformation strategies of Mercedes-Benz across the region. In addition to working with general distributors in key markets as subsidiary clients to ensure cohesion in social and digital execution across key markets.

Developed social strategy, content ideation, and campaign management for clients such as: -Evian -Volvic -Danone (Aptamil) -Volvo -PlayStation My tasks include: -working with the social team to develop annual and quarterly social strategies in accordance to the client’s KPIs and strategic marketing objectives -Advise on Media and content formats to optimize campaign performance on social -Ensuring profiles are up to date and dynamic as per the latest best practices -Campaign and content ideation, in addition to working with the creative team for execution -Budgeting, and media planning in order to utilize budgets efficiently -Reporting, and monthly analysis for FB, IG, Twitter, and YouTube analytics -Working with the digital team to ensure digital-linked campaigns are integrated with social support

Handled client servicing and creative consultancy for several clients such as Souq.com, PowerHorse, and Kenkoh. My responsibilities included: -Content creation, ideation, and content calendar development -Setting KPI parameters and ensuring optimal result delivery -Supervising campaigns and activations. Amazon’s White Friday in particular, which was the top selling social retail campaign to record in the region -Setting annual and quarterly social strategy and ensuring creative development follows in a method optimized towards the set KPIs and Business Objectives

Double major in Marketing & Photography