Nur Habibah

1- Designed and executed growth-marketing strategies that drove significant user acquisition, retention, and revenue growth for TaxLeopard’s SaaS platform. 2- Implemented a Customer Data Platform (CDP) to enhance targeting accuracy for personalized marketing automation and optimize conversion funnels, increasing customer activation by 15%. 3- Reduced churn rate to 6.18% and successfully grew the number of subscribers from 145 to 509, contributing to overall revenue growth. 4- Led multi-channel marketing campaigns (social, email) targeting the Australian market, improving user engagement and conversions. 5- Managed end-to-end campaign lifecycles, ensuring data-driven decision-making through performance analysis and optimization. 6- Utilized Amplitude, Metabase, and ChartMogul to track product usage metrics, creating visualizations that provided stakeholders with actionable insights into user behavior and retention.

1- Develop and execute customized digital strategies and campaigns to drive traffic and leads through SEM, PPC, affiliate marketing, and digital social channels, targeting markets in Malaysia (MY), Thailand (TH), Vietnam (VN), Philippines (PH), Indonesia (ID), and global regions. 2- Lead the digital performance team to optimize all digital marketing channels activities and successfully optimized the cost per acquisition (CPA) by 15% for the Travel campaign in Oct-Nov, achieving a significant improvement from RM11 compared to the previous campaign in June with a CPA of RM33.40. 3- Collaborated with digital intelligence/analytics team to create and measure, and analyse and optimize marketing related performance and conversion rates in various digital channels and provide insights and key learning to stakeholders. 4- Headed the planning, deployment, and performance optimization of Mo Engage On-site pop-up banners since November, resulting in a substantial increase in performance. Generated 25K links from On-site pop-up banners in November and December, a significant improvement from the 2.5K links in September/October. 5- Identify, propose new channels, develop new/improving existing channel marketing strategies, and implemented marketing plans. 6-Developed and executed lifecycle marketing campaigns on-site messaging and push notifications, improving customer re-engagement.

1- Successfully generated 90-120 targeted leads monthly, reducing cost-per-lead by up to 80% through end-to-end management of Google and Facebook PPC campaigns for the SG and MY markets. 2- Designed, executed and optimized paid digital marketing ads: Google AdWords, Instagram & Facebook with Ad budgets of MYR120, 000.00 and SGD 120,000.00 per year. 3- Marketing research & analyse competitors in determining USP, customer persona & Go-to Market strategy. 4- Drove marketing initiatives to increase product visibility and market performance. 5- Copywriting and design of high-converting landing pages, ad creatives, maintain & ensure all website contents are up-to-date. 6- Optimized web pages to improve SEO and usability using SE Ranking. 7- Managed email marketing campaigns using HubSpot, focusing on lead nurturing and customer retention.

1- Strategized marketing plans to the promotion of product releases; resulted in 65% increase in numbers of subscribers in 5 months. 2- Increase conversion rate for new online course from 1% to 4.63% in 1 month by optimizing landing page content etc. 3- Created and A/B tested 6 lead capture forms for marketing campaigns, resulting in 9.48% increase in conversion rate. 4- Developed and implemented digital marketing strategy that increased website traffic by 25% in 3 months. 5- Managed a 5-member cross- functional (sales, support, marketing) team and coordinated with developers toward the successful launch of an e-commerce platform. 6- Planned overall customer acquisition strategy and service delivery expectations that drove high customer retention and satisfaction. 7-Led email marketing and CRM initiatives, executing A/B tests on subject lines and content. 8- Analyze user behavior, user funnel data, and feature performance to identify opportunities for business growth.

1- Increased monthly organic website traffic by 45% using inbound marketing techniques like blogging, and article writing on social media sites. 2- Managed to retain weekly sales target, which is 100 participants every week with detailed marketing planning. 3- Write popular content that increased web traffic thus increased website ranking in SEO in 5 months. 4- Regularly updated the company's website and optimize Google Ads, maximising performance.

1- Deliver excellent customer experience by focusing on customer's pain points, wants and needs. 2- Completed daily cold calling and outreach to build high-converting sales pipeline & value chain. 3- Overcame objections using friendly, persuasive strategies & retained key high-paying customers. 4- Tracking sales data to ensure the company meets sales targets, fulfil KPIs & quotas

1- Managed marketing for PasarKita, a platform that helps local farmers sell their produce online. 2- Worked closely with Kebun communities under LA21, organizing site visits to encourage farmers to use the platform and raise awareness. 3- Created and ran social media campaigns to promote agriculture and engage with farmers, sharing the benefits of selling produce online. 4- Developed content to help farmers understand how digital tools can grow their business and encourage them to join the platform. 5- Led offline and online promotional activities, like events and product demos, to build trust and attract more farmers. 6- Negotiated with agriculture companies to create partnerships and expand the platform’s reach. 7- Analysed campaign results and adjusted strategies to make sure they were reaching the right audience and getting good results. 8- Represented the platform at events, showing how digital tools can benefit the farming community.

1) Help in maintaining, managing and servicing the hatchery 2) Learn on how to run a hatchery and what daily task necessary 3) Learn on necessary position and roles to keep the hatchery running 4) Learn on managing duty roster for the hatchery