Iara Vieira Coimbra Diniz Martins

Lead Sales and Marketing team at Konica Minolta Brazil with the responsibility to manage sales revenue and identify new opportunities to grow business and enchant our customers.

Lead the marketing plan execution for Konica Minolta Brazil with the responsibility to identify opportunities to grow business and increase market share, launch new products, and build regional product positioning strategy including the SAWAE portfolio. Execute marketing activities in the region including market research, competitive analysis, tradeshows, customer events, promotions, marketing campaigns.

Identify opportunities for growth and market share gain globally. Creates a global product strategy including positioning and promotion of new and existing products in the portfolio, develops an installed base strategy and collaborates with marketing in region to implement customer lifecycle management. Lead the new product/solutions roadmap development. Develop and execute the global marketing plan for the product portfolio. Employ market research, clinical and industry trend analysis, market and competitive intelligence, regional win/loss information and price realization to develop and articulate global commercial strategy. Develop and manage the annual marketing budget. Develop the global marketing plan (portfolio management, marketing strategy, value proposition, positioning) to grow global orders and market share.

• Direct report to Regional Leader Brazil. • Responsible for annual budget of EUR 14 millions and market plan elaboration for X-ray and mammography products lines • Presentation and defense of annual budget and market plan for approval of Regional Leader Brazil. • Leader of marketing and product team that was responsible to support sales channels and commercial directors in marketing plan execution and sales annual goal. • Responsible to elaborate the market plan for new product introduction. • Responsible for manage the sales growth in public and private market trough marketing plan implementation, channels performance analysis, competitor product and price comparison and macroeconomic analysis. • Responsible for Sales force commercial training.

• Direct report to Latin Americans CEO in special projects for the region. • Export Coordinator for Latin America. • Leader of strategy development and management of sales channels integration after VMI acquisition by Philips. • Direct interaction with Hamburg-Germany head quarter with the objective to define portfolio and strategic plan for medium and long term. • Responsible for 5 new product introduction in Latin America: diagnostic x-ray, interventional x-ray and mammography • International Sales channel performance analysis • Participation in international trade shows in Latin America to promote new products, prospect new customers and identify new sales channels. • Commercial training for international sales force.

• President direct report • New business development in North America, Latin America, Middle East and Africa • Participation and organization of international trade shows in North America, Latin America, Germany and Arab Emirates to promote new products, prospect new customers and identify new sales channels. • Strategic plan development for new product introduction for diagnostic x-ray, interventional x-ray and mammography. • Development of logistic partners searching for new logistic solutions to increase product price competitive. • Development of new international providers from North America, Asia and Europe supporting R&D (research and development) team. • Responsible for Import and Export process.