ian treviranus

director of marketing

About

Successful sales & marketing manager responsible for multi-million dollar P&L with multiple years of record sales and operating profits. Experience managing sales, marketing, technical support, and service functions. Developed web marketing strategy which doubled market recognition with 148% growth in unique website visitors. Implemented webinar and customer training programs consisting of 90+ presentations for 4,200+ attendees. Expertise in B2B messaging and product positioning in highly competitive industries. Significant experience implementing CRM systems with emphasis on user adoption through multi-format training.

Country

united states

City

darien

Industry

marketing and advertising

Skill

product development, marketing strategy, product management, product marketing, marketing, r&d, sales operations, crm, cross functional team leadership, management, strategy, technical presentations, product launch, google adwords, sap, sales, p&l management, budgets, marketing management, competitive analysis, b2b, market development, e marketing, training and development, webinars, newsletters, sales presentations, seo, sales management, research and development, customer relationship management, technical sales, cost analysis, budget management, typo3, google analytics, search engine positioning, technical management, multi cultural teams, website development, dls, laser diffraction, image analysis, business intelligence, lead generation, content marketing, video production

Experience

director of marketing

revcor

2016-10 - Present · 10 yrs

Teamwork makes the dream work! With responsibility for marketing communications, product management, and sales engineering, I have a growing team of high performers putting customer needs at the center of Revcor's business. Our mission is to make more happy customers and we do that by teaching them new things, making them laugh, and by removing headaches. My current focus is on building the marketing communication, product management, and pricing functional areas via staffing, tool and training investments, and some re-organization. Previous focus was on implementing Salesforce Sales Cloud, internal and customer-access to Revcor's industry-best CPQ, redesigning revcor.com with new messaging and visual language, customer responsiveness with on-time delivery metrics, and sales operations improvements.

product line manager

horiba

2010-8 - 2015-8 · 5 yrs 1 mo

product specialist

horiba

2008-3 - 2010-8 · 2 yrs 6 mos

* Marketing strategist * lead technical support for top-selling products * web analytics, design and content creation * lead CRM implementation and support * new product development * lead webinar developer

chemist ii

horiba

2006-7 - 2008-3 · 1 yr 9 mos

Immediately became the American technical expert on best-selling product (LA-950). Primary responsibilities in job description involved running prospect samples for sales evaluation and customer samples for troubleshooting. Real responsibility was to present the products in the best light possible and assist in sales or support efforts. Re-imagined lab reports to include attractive cover page, customer logo, expanded/custom description, data explanation one-sheet, result verification (microscope images), and technology explanation. These changes improved sales by making the report a real sales tool and more than data with a boilerplate cover letter. Many times sales and marketing content is best delivered through non-sales and marketing channels such as a lab.