Ian Robinson
Head of Sales (APAC) & Customer Success (Global) @ epx
About
Father of two, husband, sports lover, footballer, cyclist, budding surfer, (average) pianist. Originally from London, I started my career in media before moving to Australia 20 years ago, where I quickly climbed the corporate ladder, started my first business and a beautiful family. Most recently, I am Co-founder & former Chief Sales Officer of Beonic (ASX:BEO, formerly known as Skyfii Limited). Beonic is a global AI-driven platform that transforms physical spaces into intelligent places. By ingesting data-sets from multiple sources the Beonic Platform provides actionable insights for venue operators to grow revenues, optimise operations & improve visitor experiences. As part of the Senior Executive team at Beonic, we took the business from start-up to scale-up, from private to public, & on to global market leader in its core sectors of Airports, Retail Property & Retail. We launched the business on 5 continents & grew the team to 100, opening 7 offices around the world. I was responsible for the global Sales & Customer Success functions successfully growing annual revenues from $0 > $25m. With my guidance the Company built a portfolio of over 1,000 customers in 35 countries servicing Retail & Commercial Property, Airports, Retail, Education, Municipality, Hospitality, Financial, Healthcare & other sectors. My experience & skill sets include; B2B enterprise & mid-market SaaS & IoT sales; developing GTM strategies alongside Product, Research & Marketing teams; building & managing high performing sales teams; building strong client relationships with, Senior Executive & Management level representatives across Operations, IT, Finance, Marketing, Research, Digital & Innovation functions; building & managing partner & reseller relationships; building & running a global Customer Success team; successfully growing & retaining revenues. Additionally, I successfully led the global rebrand of the Company from Skyfii to Beonic, a 12+ month process to create a new identity & positioning that truly reflects its vision & mission & that sets the foundation for future growth. What I’m most proud of in my career is the fact that, at Skyfii, we created a market for a product that didn't exist, which is now well established. And in doing so, we built a business with a strong culture and community that provides a living for almost 100 people every day.
Australia
Greater Sydney Area
Computer Software
Go-to-Market Strategy, Strategic Account Development, Cross-functional Team Leadership, Analytics, Software as a Service (SaaS), Artificial Intelligence (AI), Customer Success, Digital Transformation, Sales, Media Buying, Media Planning, Advertising Sales, Sales Management, Outdoor Advertising, Business Analysis, Business Strategy, Business Management, New Business Development, Mobile Marketing, Mobile Communications
Experience

Director
Sydney, New South Wales, Australia
Supporting small and medium size businesses to increase cyber security and protect their data, SafeWeb is a Dark Web Monitoring & Compliance solution designed for SMBs. Inexpensive and easy to implement, the SafeWeb solution monitors the Dark Web for breaches in company data such as passwords, emails, or credit card details. We provide immediate breach notifications and incident response guidance and support in the event of a data breach. A UK headquartered company, SafeWeb is built for scale and currently supports over 60,000 SMBs with a full service solution, including; - 24/7 Dark Web Monitoring - Data Breach Alerts - Privacy Toolbox for Regulatory Compliance - Incident Response Services - Phishing Simulation Services We are a channel focussed business partnering with MSPs, Telcos and IT Services resellers globally. Our white labelled solution, seamless bulk onboarding of customers and low-to-no touch solution means SafeWeb can instantly generate new recurring revenue for your business. Visit our website (www.safeweb.co) to find out more, or reach out to me directly to become a reseller. I’m excited to launch SafeWeb in Australia, New Zealand and throughout the region to help small and medium size businesses protect their data, stay cyber vigilant, resilient and prevent attacks from cyber criminals.

Co-founder & Chief Sales Officer
Sydney, Australia
I co-founded Beonic in 2012 and was the Chief Sales Officer and Customer Success lead. Beonic is a global AI-driven platform that transforms physical spaces into intelligent places. By ingesting data-sets from multiple sources the Beonic Platform provides actionable insights for venue operators to grow revenues, optimise operations & improve visitor experiences. My role included; - B2B enterprise & mid-market SaaS & IoT sales - Growing revenues from $0 to $25m - Developing GTM strategies alongside Product, Research & Marketing teams - Building & managing high performing sales teams - Building strong client-side stakeholder relationships with Senior Executive & Management level representatives across Operations, IT, Finance, Marketing, Research, Digital & Innovation functions - Developing partner & reseller relationships - Building & running a global Customer Success team - Designing & managing the strategic account management practice - Successfully growing & retaining revenues - Executive team member Company Awards - AFR Fast Global 2023 - CRN Fast 50 2019 & 2022 - Deloitte Tech Fast 50 2018 & 2019

Co-Founder & Director
Amity Media
Sydney, Australia
Amity Media is a premium Out-of-Home media company based in Australia. Amity specialises in the art of Mega Banners, one of the most memorable and eye catching media platforms. Also known as Building Wraps or Scaffold Banners, Mega Banners are temporary artwork installations on the facades of buildings under construction. Mega Banners beautify the eyesore of a construction site by shrouding the scaffold with integrated commercial and non-commercial imagery.

Group Sales Manager
As the NSW Group Sales Manager for Eye Fly, the leading airport out-of-home media specialist in Australia and New Zealand, I was responsible for delivering the majority of Eye Fly's revenue through the management of a sales team of 7 which included 5 Account Managers and 2 Account Coordinators.

Senior Account Manager
Being the only Senior Account Manager in the Eye Fly team at the time I held additional responsibilities to support the wider business outside of meeting my revenue targets. This included mentoring and training other team members, developing and delivering sales strategies and supporting the concessions team.

Account Manager
I joined Eye Fly as an Account Manager in the NSW sales team in June 2007. Responsible for managing a group of key media agencies inlcuding OMD, Mediacom, Mediaedge and Starcom, I successfully increased revenues from my territory by retaining and growing existing clients as well as winning a variety of new business. I was promoted to Senior Account Manager in little over 12 months.

Co-Founder and Director
Amity Media
Sydney, Australia
Amity Media is a premium Out-of-Home media company based in Australia. Amity specialises in the art of Mega Banners, one of the most memorable and eye catching media platforms. Also known as Building Wraps or Scaffold Banners, Mega Banners are temporary artwork installations on the facades of buildings under construction. Mega Banners beautify the eyesore of a construction site by shrouding the scaffold with integrated commercial and non-commercial imagery.

Senior Media Planner / Buyer
MBS Media / Brand Connection
MBS Media was one of the first and last independent media planning / buying agencies in London. It was bought by IPG Group and rebranded as Brand Connection. It has subsequently been rolled into the IPG Group of media agencies. I started my media career at MBS as a junior planner / buyer. Working across all media other than TV I gained valuable exposure to the media industry at many levels. I progressed to Senior Media Planner / Buyer with a portfolio of clients specialising in retail and tourism.
Ian Robinson's Contact Information
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