Ian Maier

Product and go-to-market lead for data onboarding, media measurement, and commerce media solutions at Hightouch.

Work with early stage startups to develop and execute on marketing strategy. Focus include go-to-market strategy, paid social, paid search, account-based marketing, operations, and analytics.

• Owned customer development, prioritization, execution, and launch of product roadmap for the Clearbit platform experience, usage-based billing infrastructure, and account management portal. • Launched AI Fit Score feature using machine learning to predict sales outcomes. Demonstrated 8% average sales efficiency improvement across all beta customers. • Conducted extensive user testing for web analytics integrations. Launched a new onboarding experience that reduced time to value (TTV) from 5 days to 1 day. • Conducted SQL analysis to identify a high connection error rate across paid accounts. Developed and launched notification systems to reduce connections in error state from 36% to 12%. • Launched vendor-agnostic SSO SAML 2.0 solution to paying customers, providing fast and secure access for all standard identity providers (IdPs) and custom SAML 2.0 connections.

• Grew Clearbit Advertising ARR by 4.5x in 15 months (from $860K to $3.9M ARR). • Hired, trained, and managed a 6-person go-to-market team including sales development, account executives, and solutions consultants. • Developed, tested, and deployed new pricing and packaging. Maintained 30%+ win rate while increasing average contract value (ACV) from $16K to $31K. • Developed self-serve onboarding and introduced strategy consulting practice. Decreased customer time to value (TTV) from 30 days to 14 days and scaled CS capacity to 120 accounts per rep. • Pitched, developed, and launched server-side conversion tracking feature ahead of major market shift in mobile ad tracking. Conducted customer and market research, scoped feature requirements, created marketing collateral, trained the sales team, and launched marketing campaigns.

• 2.4x qualified pipeline volume through account-based marketing, demand generation, and paid social campaigns. • Led technical scoping and development of custom multi-touch attribution solution using Segment, Redshift, Census (reverse ETL tool), and Salesforce to push attribution touchpoint data into Salesforce for custom reporting.

• Developed and executed multi-channel demand generation campaigns, doubling pipeline (new leads, MQLs, SQLs, and Stage 2 opportunities) in 6 months. • Coordinated closely with Sales Development and Sales teams to execute on strategic outreach and promotional campaigns, increasing MQL to meeting velocity and helping close stagnant pipeline. • Measured, analyzed, and reported on channel performance metrics, and delivered weekly performance reports and recommendations to the executive team.

• Tripled demo request from paid media in 3 months, while decreasing CPL by 51%. • Increased lead volume by 187% and MQL volume by 211% from Q218 to Q318. • Audited and re-implemented Google Analytics, implemented tag management system, and standardized UTM parameter tracking across teams. • Acquired and implemented omnichannel attribution solution, allowing marketing to measure and optimize channels for pipeline and revenue outcomes. • Coordinated with sales, support, product, and executive teams to design content strategy and execute on content roadmap, increasing organic traffic to blog by 256% in 6 months. • Reduced conference costs by 51%, increased ROI, and decreased post-conference sales cycle by improving the sales handoff process.

• Led team of account managers, developers, and designers at agency specializing in lead generation and automated email marketing for high-growth ecommerce companies. • Cut agency costs by 50% by reducing development costs and eliminating wasteful spending. • Managed internal teams, projects, product development, and executive meetings.

• Led client on-boarding calls, strategy development sessions, and weekly consulting calls. • Generated 40% of all new customers from client referrals due to high client satisfaction rates. • Standardized offerings and improved quality, increasing agency prices by 218% in 4 months. • Led and managed development of API integrations between ESP and ecommerce platforms. • Built analytics dashboards, customer lifetime value reports, predictive models, and internal KPI dashboards using Excel and Google Sheets.

• Increased client capacity by 150% without increasing employee base. • Re-organized business process and workflow, standardized and automating repeatable tasks, and outsourced UI/UX design and development to virtual freelancers. • Transitioned teams from a “waterfall” to agile/scrum methodology. • Developed structured communication guidelines for remote teams, and wrote standard operating procedures and training materials for employees.

• Researched and analyzed acquisition targets to guide performance of $1+ million student managed investment fund. • Proposed possible investment strategies in weekly meetings. http://scm.pomona.edu/

Honors Thesis: The Idea of a Liberal Education in Theory, Principle, and Practice

Studies included History of Ancient Political Thought, History of Modern Political Thought, and Development Economics.