ian isch

director, sales development

About

I pride myself on being a top notch marketing executive that stays on top of the latest trends and technologies. Using a consumer first approach along with dynamic creative to produce campaigns that result in return on investment.

Country

united states

City

lexington

Industry

automotive

Skill

online advertising, digital marketing, email marketing, sem, seo, social media marketing, advertising, web analytics, social media, salesforce.com, advertising sales, mobile marketing, online marketing, sales presentations, google adwords, lead generation, sales management, digital media, digital strategy, ppc, sales process, google analytics, mobile advertising, media buying, media planning, content management, new media, online reputation management, direct marketing, social networking, facebook, integrated marketing, interactive marketing, marketing communications, web marketing, blogging, print, philanthropy, behavioral targeting, search advertising, newspapers, content strategy, copywriting, website development, social marketing, multimedia, direct mail, web project management, b2b marketing, campaign management

Experience

regional ad solutions consultant

edmunds.com

2017-3 - 2018-4 · 1 yr 2 mos

Bring professional website and advertising consultation to Edmunds partners. Showcase Edmunds digital advertising solution that drives traffic directly to a dealers website. Advise the dealer on quality website traffic based on engagement metrics in Google Analytics and website makeover suggestions.

director, sales development

edmunds.com

2018-4 - Present · 8 yrs 6 mos

dealer group digital solutions manager

cdk global

2015-8 - 2015-12 · 5 mos

Consult automotive dealer groups in regards to their digital marketing campaigns. Help automotive dealers achieve sales goals by aligning with OEMs marketing message as well as creating unique campaigns with the dealers "why buy" message. Educate automotive dealers of how the consumer is shopping and reach those consumers with tools such as SEO, SEM, Retargeting, Website, Display Advertising, Mobile, Contextual, Social, Email, and many more digital solutions.

digital solutions manager

cdk global

2014-1 - 2015-8 · 1 yr 8 mos

Consult automotive dealers in regards to their digital marketing campaigns. Help automotive dealers achieve sales goals by aligning with OEMs marketing message as well as creating unique campaigns with the dealers "why buy" message. Educate automotive dealers of how the consumer is shopping and reach those consumers with tools such as SEO, SEM, Retargeting, Website, Display Advertising, Mobile, Contextual, Social, Email, and many more digital solutions.

digital sales manager | automotive

gannett cars.com

2013-5 - 2013-12 · 8 mos

Oversee the automotive digital advertising for 10 media organizations in the Media Network of Central Ohio. Responsible for training and developing of automotive sales teams in each of these markets. Responsible for creating strategic digital marketing strategies for auto dealers that include Cars.com, SEO, SEM, Social, Display, and Email marketing. Involved in strategic planning for the company to obtain monthly, quarterly, and annual goals. Use of Salesforce CRM to help manage and coach staff along with managing relationships with over 100 automotive dealers throughout the state of Ohio.

digital specialist | automotive

gannett cars.com

2009-2 - 2013-5 · 4 yrs 4 mos

Digital Sales Specialist for the News Journal and Telegraph Forum Media companies. Work with area businesses to create complete marketing solutions that drive return on investment. I used the latest in digital and traditional media to execute the campaign. This included SEO, SEM, Email Marketing, Social Media, and Display Advertising