Ian Bates

Ian Bates

Owner @ REEL - Sustainable Ambient Media

About

Bates is a UK-based innovator with over 25 years in fibre-based packaging, driving ‘eco-friendly’ revolutions from startups to global campaigns. He has founded multiple ventures, patented inventions like PortaBottle® and PortaDrink®, and led teams at companies now part of DS Smith Packaging and Smurfit WestRock, focusing on waste reduction, plastic alternatives, and supply chain optimisation.Thought Leadership
As a speaker, author of the just-published “Mind Waves” (available from Amazon), and host of “The Y-Factor” podcast, Bates helps educate and inspire on regenerative and leadership challenges. He also collaborates with industry bodies like Two Sides to help combat greenwashing and promote evidence-based practices.Entrepreneurial Visionary
From sales roles at Metsä Group (1986–1994) to founding BLU8 Consulting, Bates has advised/is advising clients including Two Sides, EMGE, Colombier, NOA, The Sherwood Group, M&S, PRET, Waitrose, and Diageo on market strategies, innovation, and compliance. Start-ups, like PortaBrands, pioneered patented plastic-free packaging solutions for food and hospitality, leading to successful acquisition. He’s also the founder of REEL - website below.Regenerative Design Advocate
Majored in chemistry, biology and mathematics he went on to study a degree in Marketing, Bates blends technical expertise (e.g., moulded fibre, cartonboard) with creative passions like writing, licensed drone piloting, skiing, and sketching.www.about.me/ianhbateswww.reel-live.com@reel0live

Country

United Kingdom

City

Great Waldingfield

Industry

Packaging & Containers

Skill

Leadership, Customer Experience, Team Leadership, Project Management, Manufacturing, Packaging, Marketing Strategy, New Business Development, Product Development, Retail, B2B, Supply Chain, Management, Marketing, Key Account Management, Account Management, Negotiation, Event Management, Integrated Marketing, FMCG

Experience

REEL - Sustainable Ambient Media

Owner

REEL - Sustainable Ambient Media

LinkedIn
2026-2 - Present · 8 mos

Suffolk

REEL help brands, retailers and events grow revenue, accelerate service, and deliver measurable ESG impact through reusable and widely recycled fibre-based ambient media packaging.

BLU8 Limited

Owner

BLU8 Limited

LinkedIn
2024-11 - Present · 1 yr 11 mos

Suffolk

BLU8 provides consulting services to the tissue, paper and fibre packaging sectors.

Fibrepac

Shareholder

Fibrepac

LinkedIn
2022-4 - Present · 4 yrs 6 mos

Lincolnshire

Fibrepac will be the largest producer of miscanthus (‘Elephant Grass’) moulded fibre packaging in the UK. First factory will be operational in 2026. www.fibrepac.com

Two Sides UK

Marketing & Partnership Director

Two Sides UK

LinkedIn
2023-4 - 2024-10 · 1 yr 7 mos

Daventry, England, United Kingdom

Two Sides is a global, not-for-profit organisation with more than 600 members, which promotes the attractiveness and sustainability of paper, paper packaging and tissue products. Our campaigns reassure brands and consumers that paper is a natural and regenerative product, made from sustainable and renewable materials which are widely recycled. Two Sides provides tools, resources, and information, which you can use to promote the positive, sustainable attributes of your organisation's products. Everything is personalised and adaptable for your own communications. www.twosides.info www.lovepaper.org

Lesspack

Co founder

Lesspack

2022-4 - 2023-4 · 1 yr 1 mo

Chelmsford, England, United Kingdom

Lesspack rethink clients’ packaging using a regenerative, holistic approach reducing commercial, environmental and social impacts. lesspack.com

REELbrands

Co-Founder

REELbrands

2017-12 - 2022-4 · 4 yrs 5 mos

Chelmsford, United Kingdom

Helping turn your ideas into reality.

The Less Packaging Company Limited

Client Services Director

The Less Packaging Company Limited

2011-9 - 2013-11 · 2 yrs 3 mos

Bishop's Stortford

Now called 'More from Less'' is a packaging optimisation consultancy with offices in Bishops Stortford, Hong Kong, Chicago and Delhi. Founded in 2010 this rapidly growing business helps retail groups and brand owners reduce packaging waste and increase value through better packaging design. It's unbiased positioning and ability to measure and analyse packaging commercially and environmentally provide it with a competitive advantage.

PortaBrands Ltd

Co-Founder

PortaBrands Ltd

2005 - 2011 · 6 yrs

Maldon

PortaBrands bring new packaging innovations to market. Operating within the food service, event and retail sectors. Since 2005 the business has brought many new market-changing packaging designs. Award-winning products include PortaBottle® , PortaDrink® and PortaSnack®, which can be seen in use at many venues across the UK and parts of Europe.

CRP Print and Packaging

Sales & Marketing Director

CRP Print and Packaging

LinkedIn
1999 - 2001 · 2 yrs

Corby

CRP was acquired by Smurfit Kappa Packaging in 2013. It has roots in supplying reel-fed flexographic print to the corrugated packaging industry. It later diversified into box, carton and display design and manufacture from its three modern factories in Corby. I played a major role in CRP’s expansion of two of its businesses, whilst implementing an ongoing restructuring and rebranding of the Group. The business turned over under £10 million when I joined and by the time I left it was more profitable and turned over nearly £15 million.

AssiDoman Packaging

Sales & Marketing Director

AssiDoman Packaging

1995 - 1999 · 4 yrs

Warrington

AssiDomän was a Swedish owned plc with sales in forestry, paper and packaging products. Joining AssiDomän as their youngest UK director, I was responsible for £16 million of decorative corrugated carton sales and for marketing, graphic, structural design, technical and product development.

Ian Bates's Contact Information

Email

******@***.com

Phone

(**) *** ****

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