Ian White

Hubzz is a hyper-casual metaverse™ that blends the best of social media and Web3—no downloads, no crypto knowledge needed. • Drove gamified outreach for Web3 chat platform (7K+ users), boosting engagement 80% via mission-based quests and securing $375K seed funding for 50% user growth. • Built strategic plans for global licensors and identified new opportunities in emerging tech. • Conducted market research, competitive analysis, and built financial models to guide leadership. • Managed deal pipeline, supported negotiations, and coordinated cross-functional deal execution. • Optimized partnerships for revenue growth and led projects ensuring on-time, high-impact delivery.

Interface is a mobile Web3-based social feed for Ethereum users, serving as a discovery and interaction layer for onchain activity. • Led end-to-end design for Interface’s Web3 social experience, shaping how users explore, follow, and understand onchain identity and activity. • Defined the design system and interaction patterns for feed, profiles, and data visualization surfaces, ensuring a cohesive and intuitive product language. • Partnered with Product, Engineering, and Growth to prototype, test, and iterate on discovery journeys that bridged social and financial data. • Designed internal tools and agent-driven workflows to automate personalization, user qualification, and engagement tracking. • Translated complex onchain data into usable, human-centered insights that powered scalable outbound systems and richer network experiences. • Built and maintained a design-driven knowledge base to align product, marketing, and data teams around user behavior and ecosystem trends. • Utilized creative onchain signals and third-party data sources to inform product direction, unlocking asymmetric insights into user needs and market opportunities. • Contributed to the company’s $1.4M seed round led by Polymorphic Capital and Mask Network by designing and articulating the product vision—a smart companion for the hunters and gatherers of the onchain era.

Digital Bitcoin mining platform (5M+ users, 13M+ TH/s) that makes BTC earning simple—NFT-based digital miners powered by real U.S. data centers, daily rewards, crypto debit cards (5% cashback), and seamless wallet integration. Bridges Web3 mining with everyday crypto utility. • Drove top-of-funnel pipeline as SDR & Partnerships lead, researching and prioritizing exchanges, fintechs, and ecosystem partners, then running targeted outbound across email, LinkedIn, and Telegram to book qualified meetings. • Qualified and nurtured partner opportunities end-to-end, from first touch through discovery, scoping, and handoff to senior BD, while keeping CRM, notes, and forecasts clean and up to date. • Supported strategic partnerships on co-branded products, integrations, and referral programs, coordinating with product, ops, and marketing to ensure smooth launches and measurable outcomes. • Co-led planning and execution of joint marketing campaigns (launch announcements, AMA’s, influencer pushes, and community promotions), and reported on performance to identify optimizations and upsell opportunities. • Acted as a cross-functional connector, translating partner and market feedback into clear insights for product and GTM teams to refine positioning, messaging, and future partnership plays.

• Produced immersive exhibitions with "Blue Chip" art projects • Showcased $1.2M in digital art and monetized displays as “digital real estate” (scaling value/slot across multiple surfaces). • Gained $5k - $300k+ in sponsorships by aligning tech brands with projection-based storytelling. • Increased gallery revenue by 80% through token-based engagement during LA Art Week and NFT LA + NY • Produced projection-based immersive exhibitions featuring fxckrender, Cleon Peterson, BAYC, CryptoPunks, Beeple, and various NFT and Tech projects. • Monetized installations as digital real estate and pioneered token-based engagement, offering tiered sponsorships and activations. Pre-Production: Built production timelines, runs of show, and detailed checklists. Sourced and managed vendors (fabrication, print, A/V, staffing, catering, vehicles). Drafted POs, tracked budgets, reconciled invoices, and maintained cost trackers. Onsite Execution: Advanced venues/routes, created pack lists and load-in/load-out plans, supervised vendor and brand staff setup/breakdown. Troubleshot live issues (weather, permits, power, crowd flow) while upholding safety, ADA access, and compliance protocols. Post-Event: Collected and analyzed metrics (attendance, samples, engagements), organized photo/video selects, and compiled recap decks and insights to inform future activations.

• Digital Content Delivery Manager role for H&M's Webby-winning "Virtual Showroom" (People’s Voice Award), directing commercials shoots to AR-ready digital assets—rallying global creative/tech/production teams to hit budgets, deadlines, and KPIs. • Drove daily cross-functional syncs with Journee (commercials editors, Unity devs, showroom producers) for seamless scheduling/reporting, scaling immersive retail from video campaigns to interactive virtual spaces. • Aligned H&M/Journee stakeholders + vendors on commercials-to-showroom handoffs: spec-matching live-action footage with AR overlays for multi-market launches. • Engineered performance dashboards post-launch, mining commercials engagement + showroom dwell-time data to streamline pipelines and amp operational ROI.

• Led multi-channel outbound campaigns, qualifying and nurturing leads from finance, enterprise, and web3 sectors, generating a robust sales pipeline for distributed ledger solutions. • Conducted strategic prospecting and cold outreach, booking high-value meetings with key decision-makers across new markets and industry verticals.​ • Managed prospect engagement from first contact through technical demo, ensuring seamless hand-off and CRM documentation for sales team success. • Delivered educational pitches and product demonstrations on Hedera hashgraph technology, fostering awareness and adoption among blockchain innovators. • Tracked pipeline metrics, reported performance insights, and contributed to evolving lead generation strategies in collaboration with marketing and product stakeholders.

• Supported planning, execution, and delivery of high-impact omnichannel marketing projects, partnering with senior leads to align initiatives with Amazon Music's strategic goals and customer engagement standards. • Assisted lead Program Managers in scoping, implementing, monitoring, and closing projects across digital campaigns, artist launches, and platform integrations. • Collaborated with cross-functional teams—including engineering, creative, UX, and growth operations—to coordinate deliverables, track milestones, mitigate risks, and resolve dependencies. Channels: Amazon Music App, Alexa Devices, Playlists & Stations ,Amazon Music Unlimited, Prime Music,Podcasts, Artist + Album Pages, Live Events & Exclusives via. Youtube, Integrations

Produced and directed photo shoots for SoundCloud and music labels, managing creative production across multiple U.S. cities. Acted as both Producer and Photographer, Coordinated with artist management, record labels, and internal teams, delivering press kits and media packages that aligned with artist identity and label needs. Affiliated Labels: Defjam, Sony RCA, Atlantic, Th3rdBrain, Downtown etc.

• Assisted in creating graphics, illustrations, and visual assets for marketing materials such as social media posts, email campaigns, digital advertisements, and print materials. • Coordinating and styling product photo shoots for marketing and promotional purposes. • Assisted in creation of written content for marketing campaigns, including product descriptions, blog posts, and social media captions. • Supported the social media strategy by scheduling and posting content on Cadet's social media channels, including Instagram, Facebook, Twitter, and Pinterest. Monitor social media engagement, respond to comments and messages, and analyze performance metrics to optimize content strategy.

Executive assistant to the head of marketing.

• Supports global e-commerce strategy through integrated marketing campaigns that blend editorial storytelling, influencer activations, and performance-driven tactics. • Develops culturally relevant content across digital channels, leveraging creator communities and trend insights to increase brand engagement. • Translates data and creative insights into emotionally resonant narratives, helping scale campaigns across Farfetch’s global luxury audience. ~ started as an Intern