Ian Tanti
Global Specification & Segment Development Manager. @ Socomec Group
About
PROFILE: Senior technical sales and marketing leader with over 25 years’ experience in power distribution, power generation, protection, automation and industrial control equipment in critical applications for building, datacentre, industry, healthcare, energy and infrastructure segments. WORK EXPERIENCE: A balance between global product marketing, international sales management, specification and business development for electrotechnical B2B products, systems, solutions and services. Currently also an expert and active member of IEC standardization working group, TC 121/SC121A/MT18 for transfer switching equipment. MOTIVATION: To create value by understanding the market, recognising good opportunities, building long-term customer relationships, influencing customer behaviour, identifying unmet customer needs, developing and implementing strategic plans, creating technical content, coaching and optimising team and multi-channel partner performance. KNOWN TO BE: Dedicated, determined, customer focused, creative and multi-cultural with excellent communication and negotiation skills, a high level of integrity and a strong capacity to adapt.
France
Greater Strasbourg Metropolitan Area
Electrical & Electronic Manufacturing
Product Lines, Product Lifecycle Management, Pricing Strategy, Negotiation, Account Planning, Business Relationship Management, Key Performance Indicators, Market Analysis, Positioning (Marketing), Account Relationship, Market Access, Channel Sales, Sales Presentations, Presentation Skills, Power Quality, Lead Generation, Strategic Planning, Value Propositions, Presentations, New Business Opportunities
Experience

Global Specification & Segment Development Manager.
Strasbourg, Grand Est, France
MAIN DUTIES • Build and deploy the Socomec international specification strategy in target segments and applications. • Define the global performance plan related to specification and monitor its deployment in the countries. • Manage the central segment & specification team & animate the international design consultant community. • Develop specification skills for sales, distributors & specifiers with training, expert advice & application support. • Define & deploy technical content & tools for specification of Socomec multi BL/BU products and services. • Work closely with R&D, innovation project teams to provide insight and feedback from the field . • Influence as a member of IEC committee TC121A/MT18 (IEC 60947-6-1) for Transfer Switching Equipment. SOCOMEC ACTIVITY: Manufacturer specialised in industrial low voltage products, solutions & services for power control & safety, energy efficiency, energy storage, solar (PV) and critical power applications. >3000 employees worldwide with a group T.O. of over 840M€ / year MARKET SEGMENTS Data Center, C&I Building, Energy, Healthcare, Industry, Infrastructure & EVCI...

Applications Marketing Manager - AC Critical Power Expert (TOAM)
Strasbourg, Grand Est, France
MAIN DUTIES & ACHIEVEMENTS • Managed the transversal technical content creation as required for segments and applications. • Carried out the new application approach training for sales, BD, specification & marketing teams. • Investigation and consolidation of new product development requirements for future applications. • Increased MT18 IEC involvement as the pilot for the IEC 60947-6-1 new annex documents.

Product and Application Expert – Transfer and Multi-Source Switching (PSM)
Strasbourg, Grand Est, France
MAIN DUTIES & ACHIEVEMENTS • Developed international repeat business through specification on high value key accounts. • Created technical content, white papers and webinars for consultants, specifiers and distributors. • Provided technical and marketing expertise for TSE, multi-source and critical applications. • Influenced as an active IEC committee expert member of IEC 60947-6-1: TC121A/MT18

Product Line Marketing Manager - Transfer Switching Equipment (PSM)
Strasbourg, Grand Est, France
MAIN DUTIES: • Managed the TSE global product line and life cycle to guarantee profitability and growth. (57M€) • Lead the team of 3 product managers to define specifications, roadmaps and 4P strategy. • Delivered training to sales through joint visits to customers, design institutes and consultants. • Participated in the IEC committee for TSE, TC121A/MT18 for IEC 60947-6-1 product standard.

Product Creation Leader - Transfer Switch Product Manager (PCS/PSM)
Strasbourg, Grand Est, France
MAIN DUTIES: • Analysed the global market and identified new opportunities for TSE low voltage products. • Wrote technical specifications based on market requirements for new TSE products. • Created and launched new TSE products and equipment together with R&D / project teams. • Provided product and application training seminars for internal and external customers.

Director of International Sales - EMEA, APAC, CIS and India
Strasbourg, Grand Est, France
MAIN DUTIES: • Developed product, system and service sales for protection relays & excitation systems. • Managed the export sales team of 14 regional managers, BD’s and sales assistants. • Implemented a new organisation resulting in more than 20% sales growth in less than 3 yrs. • Created and applied new contracts for all distributors increasing transparency and sales. BASLER ELECTRIC ACTIVITY: American family owned OEM specialised in power generation and distribution products such as multifunction digital protection relays, static excitation systems, automatic voltage regulators (AVR), synchronising relays and genset controllers. MAIN MARKETS: OEM, Genset, utilities, oil & gas, marine & offshore, commercial and industrial process industries.

Regional Sales Manager - North Europe, UK, Korea and India
Strasbourg, Grand Est, France
MAIN DUTIES: • Developed new business in the MV and LV power generation industry for digital multifunction protection relays, voltage regulators, excitation systems, synchronisers and genset controllers. • Established new distributors, integrators and key accounts to triple TO in less than 5 yrs.

Sales Engineer (Export) - Automation Components
Saverne, France
MAIN DUTIES: • Carried out market research and developed a strategy to launch Senstronic in North Europe. • Travelled extensively for prospection and business development in a new geographic market. • Started export sales of proximity sensors and accessories for industrial automation and robotics. SENSTRONIC ACTIVITY: Manufacturer of proximity sensors and accessories for industrial automation and robotics.

Technical Sales Manager - LV Power Distribution Switchgear
Malta
MAIN DUTIES: • Managed the Schneider Electric LV switchgear, automation & industrial control components line. • Grew sales of systems through projects with utilities, consultants, panel-builders & contractors. • Provided a strong techno-commercial balance to increase and maintain repeat business. • Source and promote alternative competitive solutions through new suppliers. ELEKTRA Ltd ACTIVITY: Local distributor for Schneider Electric and Legrand brands of LV power distribution switchgear, motor control centres, PLC’s, metering instruments, industrial control devices, and UPS systems.

Automation Team Leader (Research & Development)
Malta
MAIN DUTIES: • Managed fault-finding on plastic injection molding, precision cooling and pick & place robots. • Lead R&D in the design of new assembly machines & launched the in-house robotics division. • Carried out the construction and commissioning of automated assembly line machines. TOLY Products ACTIVITY: Specialised manufacturer of plastic packaging for world leaders in cosmetics.

Apprentice Technician (Maintenance Department)
Malta
MAIN DUTIES: • Supported fault-finding, maintenance and service on industrial and automation machinery such as plastic injection moulding machines, ultrasonic welders, pick & place robots, conveyor belts, high pressure pumps and industrial refrigeration systems.
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