Ian Liu

市场部经理 @ Sunda International

About

Over 16 yrs of sales,marketing & branding exp. I specialize in IMC(Integrated Marketing Communication) , I have worked in Bulding Materials Industry especially in Ceramics field 12 yrs. Succeed help Two companies established their brand: GANI CERAMICS and KITO CERAMICS. Both of them now became the most famous brands of the ceramics industry in China. I accumulated rich experience of brand building, Marketing strategy making , online marketing, social media, smo, smm, seo, sem, e-commerce, public relations & social media optimization ."Outside of the box" solutions to impact brand & exposure through the use of Online Marketing. I have a lot of personal skills, as a senior top strategic planning/implementation and producing results marketer, I can be copy writer, graphic designer, photographer, website constructioner and so on.. What sets me apart from the rest is my passion, drive, dedication and unique strategies that I develop. The most outstanding is my learning ability. I can lead a large team, collaborate effectively and achieve goals. Industries: Bulding Materials, Real Estate, Telecom, Technology , Advertising, Home Applications, Auto.

Country

China

City

Foshan

Industry

Glass, Ceramics & Concrete

Skill

顾客服务, 管理人员, 战略规划, 项目管理, 推销, 谈判, 新业务开发, 销售管理, 团队建设, 领导力, 项目规划, 经营策略, Microsoft Office, 产品开发, 制造业, 营销战略, 持续改进, 大数据, 培训, 新媒体运营

Experience

市场部经理

Sunda International

2016-3 - Present · 10 yrs 7 mos

广州

总经理

佛山多孚陶瓷有限公司

2013-4 - 2015-9 · 2 yrs 6 mos

中国广东佛山

全面负责公司管理，对股东负责；主导新产品研发；及对产品的技术改进；管理生产及对外加工过程；财务管理；营销团队建设；产品展示管理；客户管理；品牌建设及推广；营销方案制订及客户拓展。

市场部经理

广东金意陶陶瓷有限公司

2008-1 - 2013-1 · 5 yrs 1 mo

中国广东佛山

1、品牌管理方面。对品牌传播视觉形象表现把关。包括电视广告、户外广告、网络广告、杂志及DM广告、企业自办类媒介广告、企业内部文化传播中的CIS管理； 2、产品营销方面。对产品的功能定位、目标定位、价格定位、竞争策略定位、渠道促销计划制定及执行； 3、大型项目策划执行方面。企业特大型营销类活动如各类演艺明星助阵企业营促销活动、国际足球豪门英超切尔西球队中国挑战赛，以及大型企业年会等； 4、终端展示体系设计方面。负责对企业渠道终端旗舰店、专卖店进行统一视觉展示效果设计及施工监理验收等，对设计部所有设计图纸最终审定及把关。 5、媒介传播方面。含公关，负责对行业媒体（建筑陶瓷行业）、大众媒体（含地方如佛山日报及全国性媒体如门户网站）的客情维护及信息管理。