Ian Liu

Marketing Manager, EMERS Led integrated marketing initiatives for premium golf brands in the Asian market, with a strong focus on brand localization, experiential campaigns, and strategic partnerships. Demonstrated expertise in turning brand values into measurable market results. Key responsibilities included: • Developed and executed integrated marketing and brand promotion strategies for high-end golf brands across Asia • Specialized in planning VIP experiential campaigns, KOL collaborations, and pop-up activations • Experienced in localizing global brands and accelerating market entry with effective positioning strategies • Oversaw brand management, retail operations, and marketing campaign planning • Initiated and negotiated cross-industry collaborations to build strategic alliances and business partnerships • Coordinated internal design, sales, and media resources to deliver cohesive, sales-driven marketing campaigns • Skilled in independently drafting proposals, managing projects, and collaborating across departments • Proficient in delivering high-level presentations and communicating marketing strategies to senior executives and clients • Committed to translating brand equity into tangible business value and market impact

Project Executive, CHIN CHIN Communications Planned and executed events for international brands and large corporations, managing end-to-end processes from pre-event planning to on-site execution. Supported clients in achieving their PR and marketing goals through well-orchestrated brand experiences. Key Responsibilities: • Served as the primary liaison between the agency and clients, managing all communications and project coordination • Drafted event run-downs, press releases, MC scripts, and presentation materials • Coordinated with vendors, media, and PR partners to ensure seamless project execution • Handled media outreach, press content revisions, and follow-up on media coverage • Oversaw on-site operations, including setup, timeline control, and issue resolution • Familiar with the standards and expectations of luxury, real estate, hospitality, and Japanese brands