Ian Geise

• Spearhead the transition from product innovation to market adoption, enhancing revenue scalability. • Develop and execute a comprehensive go-to-market strategy, aligning Sales and Marketing as a unified commercial engine. • Foster cross-functional collaboration to ensure seamless execution of commercialization initiatives. Key Responsibilities • Develop and execute go-to-market strategies for new and existing products, including ICP definition, vertical sequencing, and beachhead markets. • Lead Sales and Marketing teams toward shared revenue goals and early market traction. • Define target markets, buyer personas, use cases, and product packaging strategies. • Own pipeline development, forecasting, and revenue performance across early and scaled motions. • Guide product positioning, messaging, demand generation, and external market narrative. • Support and lead strategic deals, early enterprise customers, and key partnerships. • Build foundational sales processes, playbooks, metrics, and commercialization frameworks. • Partner closely with Product, Engineering, and Operations teams to influence roadmap based on market signal. • Help position the company story for analysts, investors, and press. • All other reasonable duties as assigned and needed.

Full P and L management of $100mm US accessories and AV business

Responsible for launching Sirius retail channel to over 15,000 retail points of sale including Best Buy, Walmart and Radio Shack and over 2000 regional and independent retailers Developed Retail operations group and formulated all GTM processes and procedures. Developed all Beta Testing and in market cross functional validation

Held various position in sales/marketing organization

Managed the launch of 7 countries and sales and distribution of the DIRECTV service in Mexico, Central America, and Caribbean.