IAN C.

GTM for Acerpure products, including but not limited to product knowledge, product marketing and market positioning. Responsible for market expansion and new market plans for business growth. Develop and execute business development plans for the consumer and corporate market. Collaborate with the sales team for leads (i.e., current clients or partners). Deliver ongoing market analysis and assessment of competitors and market intelligence with a focus on the future and value creation. Collaborate with headquarter team for product updates, delivery, and other initiatives.

Oversee business performance and marketing strategy (ATL/BTL) for the Floor Care, Water Heater and Ceiling Fan product categories. Work closely with suppliers on new product development and existing products. Manage the PSI (Purchasing, Sales and Inventory) and maintain a healthy stock turn ratio. Analyze competitor products and provide countermeasures, including product configuration, price, sales channels, promotional activities, etc. Collaborate with the sales team to create marketing content that will enable them. P&L control, monitor products’ bottom line, identify key drainers and kickstart actions to improve margins.

Develop digital marketing and sell out marketing plans and ensure the implementation of these plans are within the context of the agreed brand strategy and company goals. Monitor market and consumer trends, purchasing behaviour, competitor activities, trade campaigns, conduct analysis and make recommendations. Sales and marketing reviews and initiate recommendations and action to ensure that the brand goals are met. Marketing expense control, monitor marketing expenditure and ROI analysis. Create attractive content for marketing channels, including social media, website, and printed collateral. Managing social media calendar (caption writing, scheduling and posting). Work closely with dealers and sales team to monitor on the brand activity and sales turnover. Weekly tracking of each store promoter's sell out performance and product display. Responsible for the monthly training content and assessment of promoters. Standardise product display, signage design, end cap design, etc. according to Toshiba Brand Guidelines.

Outstanding Performance Award for 3 consecutive years, in 2020, 2021 and 2022. Establish the company's overall KPI assessment system and unified strategic objectives in accordance with the annual business plan. 2021 overfulfilled the annual strategic target and triggered the profit sharing for the Valuation Adjustment Mechanism (VAM) Agreement. Key Task: Formulate and maintain the company's performance appraisal (KPI) system, formulate the key task of each department, DIO management, SOP management, meeting management, operation risk management. Organizational Performance Management: Engage in strategic meetings, analyse internally and externally, adjust business strategy, ensure effective performance management, and supervise project progress. Project Management: Take charge of operational execution for BU projects, track key projects aligned with goals, offer timely feedback, and supervise annual plan implementation regularly. Organizational Collaboration: Assist the Managing Director in integrating resources, driving cross-department projects, and aiding department heads in internal management, addressing business, organizational, and process-related issues.

The departments involved during the management trainee period include Brand and Product Marketing, B2C Sell In, with the main responsibility for Sell Out Channel Marketing.

Mainly responsible for Sell Out channel marketing planning and new product launch in campus activities promotion planning.

Worked as a Promoter and Merchandiser during my apprenticeship, had certain experience and knowledge of the Malaysian FMCG food industry.