Ian Bouchard

Head of supply acquisition, product/offer development as well as yield optimization for the marketplace business at solar lead gen startup. Sourced, onboarded and managed affiliate partners. Built and priced complex zip based solar offers in Everflow and backend tools. Used data insights to optimize affiliate campaigns to be scalable for both parties. Brought marketplace business from deeply unprofitable to 10% traffic margin in the span of six months. On pace to be EBITDA positive in nine months. Surpassed monthly goals ranging from driving closed deals (sales), appointments, or overall profitability. Delivered high lead quality to our direct lead buyers, consistently earning bid and budget increases MoM. Wrote and implemented a new data model for engineering team to build. This allowed the company to have complete visibility on traffic costs from all sources as well as monetization coming from all products.

Head of third-party (affiliate) supply acquisition. Directly managed a team responsible for all types of supply, including affiliate traffic to O&O sites, direct inbound calls, and programmatic data lead and call buying. Developed new offers and angles across multiple verticals in response to buyer demand and affiliate partner input. Built direct inbound calls as a product category where it did not previously exist. Sold the concept internally across the business and figured out how to structure it technically within our existing buying/selling framework. Met and exceeded monthly and quarterly performance targets and OKRs.

Led all supply acquisition for eight-person startup. Created pipeline, sourced new publishers and leveraged relationships with industry contacts to generate revenue quickly. Built a profitable affiliate program in two verticals, across both web traffic and inbound calls. By Q4, grew to a run rate of $100k top line rev/day, and $10-15k profit/day. Primarily responsible for negotiating commercial contracts and handling redlines. Worked with company’s outside counsel when necessary for specific legal advice. Provided heavy input to product team to inform development and performance of conversion funnels. Leveraged prior experience and competitive intelligence for test ideas. Advocated for partners internally, found creative ways of providing added value to partner while protecting our unit economics.

Built EverQuote’s affiliate program from nominal revenue into a profitable, $85m per year program by launching new media channels and developing traffic partnerships across existing channels and offer categories. The Provide Insurance offer brand is still widely regarded as a top performing affiliate auto insurance offer on email, native, and social. Directly managed a team while also owning multiple key strategic partnerships for the program. Acted as lead analyst for the day to day operations of the entire program. Built, implemented and documented various processes in business critical performance areas including operating point management, affiliate compliance monitoring and enforcement, and downstream traffic quality reporting and partner feedback. Generated and held accountability for quarterly operating forecast and resulting plan. I was recognized with a company excellence award in 2019.

Directly managed a team of Account Strategists in the Strategic Accounts business unit, which owned the top relationships managed out of the Boston office. Owned approximately $40m in annual ad spend under management at any one time. Forged deep relationships with top partners, thinking strategically with them to not only demonstrate ROI, but to find creative ways to unlock new revenue opportunities. My role was to drive the higher level, commercial discussion about where/how Criteo fits within the client’s long-term marketing forecast. Counseled my team in handling requests for custom commercial/financial terms, agency agreements, service agreements etc. to resolve as much as possible commercially before seeking legal input. Negotiated requests for and mitigated Criteo’s exposure to credits/make goods, while preserving partner relationships and securing future ad budget. Led my team to ruthlessly prioritize, cleared roadblocks either internally or externally, and advocated tirelessly for their efforts.

Recognized for my deep product knowledge, I created a new role in response to the rapid growth of the Boston office. Designed, built and implemented a new hire training program geared largely towards ramping new salespeople and account strategists in both the Boston and Sao Paolo Brazil offices. Maintained a new hire satisfaction score over 4.5 (out of 5). Trained approximately 120 new hires between Jan – Oct 2016 across the US and BR. Worked cross-functionally to seek buy-in from stakeholders across the business to identify needs, create or approve training content, and supply trainers for specialized subjects.

Owned book of enterprise customers and onboarded a team of new hires. Delivered on my own revenue target as well as that of my team. Supplemented team’s new hire training with their own development plan.

Responsible for day to day campaign management for a portfolio of top advertisers. Managed ~$7.5mm annually in marketing investment. Accountable to clients for hitting ROI goals, and internally for hitting revenue targets. Finished above 100% to goal 4/5 quarters and above 98% to goal 5/5 quarters. Created and delivered QBRs via phone, video conference, and in-person to present high level campaign strategy, secure increased investment, and advocate for Criteo’s added value. Advised clients on many facets of their marketing strategy beyond retargeting. Shared industry best practices and kept clients abreast of trends and what other players in the market were doing.

Partner Manager for Chitika’s Microsoft relationship. Worked with CRO to sign and onboard Microsoft as a strategic partner. Traveled frequently to Seattle, WA to meet with and present to the Microsoft team. Expedited launch and implementation process to satisfy internal goals and timeline. Acted as a backchannel with Microsoft working team through the contract negotiations. Worked to iron out as many items commercially before going to legal. Led complex integration to connect our mobile ad server to Windows Phone supply via a third party mediation platform. Stepped up to responsibilities previously held by senior leadership. Thrived running both business and technical meetings / conference calls. Initiated new revenue opportunities pairing Microsoft’s own advertisers with both O&O (MSN.com, Windows Phone) and major affiliate (WSJ.com) traffic. Ran both desktop and mobile in parallel. Directly responsible for launching products from test phases through full roll out on O&O and major affiliate properties. Coordinated launch teams comprised of front and back-end engineers, data analyst and QA. Communicated up routinely to exec team on progress and successes. Consulted top 20 publishers (by revenue) through all phases of the onboarding cycle including: identifying Chitika’s best opportunity for success, selling to publishers while accurately managing expectations, specifying JS ad code from dev team, and consulting publishers on getting it live. Doubled the number of publishers making $1,000/day in revenue in first quarter. Grew gross revenue from $10k to $30k a day through upselling additional placements, UI optimizations and ad targeting optimizations.

Sold and specified architectural door and cabinet hardware for historical and high-end renovations. Created solutions to technical challenges presented by custom design/builds