Ian Austin

Better light, better life.

100% Sales Coaching is dedicated to helping develop the skills of sales professionals in the electrical/lighting industry.

Southeast territory

Lighting Science Group is the world's premier manufacturer of LED lamps and luminaires. Combining cutting-edge technology with state-of-the-art components allows us to lead the way for the adoption of solid state lighting in both the commercial and consumer sales channels. - Championed special projects for the marketing department including GSA approval, presentations for C-level management, product demonstrations and competitive analysis - Wrote and developed vertical market product literature designed to speak to specific sales channels - Developed stocking distribution platform for electrical wholesalers and distributors to support stock and flow initiatives - Supported stocking distribution sales channel through point of sale display development, creation and delivery - Researched and selected strategic vertical market partner associations to lead the charge for product placement within specific sales channels - Assisted in product launch platforms including sample distribution, e-mail notifications and literature development - Performed property audits to assist in the penetration of strategic customer groups - Represented LSG at tradeshows and association conventions - Hosted lunch-and-learn activities - Collected data to be used for sales channel metrics - Championed color packaging efforts for all LSG lamp form factors Notable Achievements: - Developed stocking distribution program overhaul netting 50% of previous year's partners in just 2 months - Designed and developed Point of Sale counter displays for stocking platform - Negotiated, developed and produced print advertising for national publication faster than sales rep had ever seen done in 25 years of selling ad space

Brownlee Lighting is a national manufacturer of energy efficient, commercial and residential lighting Products ranging from compact fluorescent luminaires to LED and HID fixtures. Based in Orlando, FL Brownlee has been building American-made fixtures for over 30 years. With a representative base of over 65 agencies in the US, Canada and the Caribbean, Brownlee remains one of the most recognized names in the energy efficient lighting arena.  Lead global marketing (online/offline) efforts for sales in energy efficient lighting industry  Developed 2010 catalog (112 pg.), adding >40% new products while only increasing size by ~10% saving on printing/distribution costs  Simplified product nomenclature streamlining customer use and order entry  Redesigned, maintain website, www.brownlee.com raising monthly page views >10% month over month  Developed and implemented incentivized survey program to gain key marketplace information  Developed and implemented frequent digital press release notifications to key market segments  Simplified maintenance of marketing database in conjunction with accounting software  Championed/Developed lead generation techniques for tradeshows  Acted as public relations liaison at events to prospective customers and existing clients  Introduced Social Media as strategic resource to keep in contact with reps/customers Notable Achievements: Assisted Sales Mgr. in successful efforts to land over $1.4M in DoD/military housing contracts Streamlined ordering nomenclature reducing printing/supply costs for both internal and external collateral Executed survey program resulting in critical changes within the organization/marketing strategies Achieved record sales revenue in 2008 Achieved record sales volume (open orders) total in Dec. 2010

TwoRedBalls Design is creative design firm specializing in print graphics, web development and marketing consulting. Focusing on small businesses with no need/resources to support a full-time graphics or marketing personnel, 2RB works as an extension of their staff to help achieve their goals. Whether it’s a start-up that needs a corporate identity package, an existing company looking for website updates or a struggling business that could use a push in the right direction, 2RB delivers. Clients by referral only. Portfolio available.  Corporate Identity packages including email templates, logos, stationary  Website design and creation – HTML, CSS, Flash, .PHP  Print ad development and creation  Marketing consulting including social media, proposal review and interpretation  Client list includes: CSA Search, Priority Healthcare, Johnson Props, Brownlee Lighting, Dr. Miller, Sienna Flats, Ozone Co., Anne Rogers Realty, Botts Consulting Group, Ragazzi’s, WFTV.com, Leadership On Speed, X-treme Building Contractors

WFTV.com, the news, weather and sports website for Orlando's WFTV Channel 9 is an award-winning online source that sees daily visitors from across the globe. Averaging nearly 500,000 pageviews per day, WFTV.com constantly finds itself being linked to for news stories by CNN.com, Yahoo!.com and the Drudge Report. With a rated viewership over 50% of the Orlando market for news at 6AM, 5:30PM and 6PM, WFTV continues to set the standard for other stations across the country.  Editing and copywriting of over 10 news stories per day for live publishing on wftv.com  Edited video for publishing to wftv.com/wrdq.com  Web development using proprietary CMS  Championed the integration of social media elements into several sections of wftv.com  Designed/maintained elements of WFTV.com, WRDQ.com including contests, custom sections  Developed >50 client ads running on wftv.com, icflorida.com and wrdq.com  Graphic development (HTML, Flash, CSS)  Consulted and trained sales team on how to update proprietary Content Management System Notable Achievements: Hired to serve as subject matter expert for web-based advertising sales/business development Championed the integration of social media elements into sections of wftv.com and wrdq.com Developed and executed creative for sales team outside of contracted service to save resources Developed and implemented >10 new sections of wftv.com Designed, created and managed contests on wftv.com and wrdq.com

MEP MSI serves as the managing agent for a number of Manufacturing Extension Partnership Centers. The mission of MEP centers is to assist small and medium manufacturing enterprises (SMEs) to develop effective and efficient operations. Lean manufacturing. MEP MSI provides management services to over 250 MEP practitioners in over a dozen offices throughout the United States. These trained experts are readily accessible to client organizations to help them achieve sustainable improvement using the Time Wise® Solutions product suite.  Branding and promotion of Time Wise® Solutions product suite  Corporate website development, maintenance  Designed and maintained secondary web sites  Strategic planning for and management of interests  Coordinated meeting/tradeshow sales opportunities  Collateral material design and copywriting  Product updates and pre-press layout

Brownlee Lighting is a national manufacturer of energy efficient, commercial and residential lighting Products range from compact fluorescent luminaires to LED and HID fixtures. Based in Orlando, FL Brownlee has been building American-made fixtures for over 30 years. With a representative base of over 65 agencies in the US, Canada and the Caribbean, Brownlee remains one of the most recognized names in the energy efficient lighting arena.  Developed/created direct mail and e-marketing programs from pre-existing analog marketing techniques bringing the company into current marketing practices  Developed and executed new lead generation techniques for reps. using web-driven solutions  Researched and implemented marketing database of current customers and prospects  Project manager for vendors in the design, development and execution of new corporate websites  Maintained company website  Managed national product launch programs including website development, promotional/POS solutions, e-marketing campaign and branding  Managed, developed, designed and prepared 2004 full line catalog (84 pg.)  Managed the development and execution of marketing programs for strategic sales incentive plans  Lead all marketing efforts including trade show preparation, planning in support of $7M sales volume Achievements: Converted company from mass fax broadcasts to email distribution of marketing messages, press releases Incorporated contact management database software into sales/marketing efforts Rebranded company including logos, colors, tagline authoring of corporate communications guide