Shivam Porwal

Head of Digital Marketing @ Blinkit

About

8+ years of experience as a Digital Marketing Specialist with a demonstrated history of working on products in the e-commerce, education & healthcare space. Skilled in Product Marketing, Digital Strategy, Branding, Integrated Marketing, Advertising, and Communication. Spearheaded online marketing channels with individual ROI goals. My expertise lies in growth marketing, digital marketing, performance marketing, product marketing, branding, SEO, hyperlocal, search social, and video marketing. I code too. Crunch data in MySQL & prefer analysis in Tableau/Data Studio. Currenlty working as head of digital marketing at Blinkit You can reach me at heyshivamporwal@gmail.com

Country

India

City

Gurugram

Industry

Marketing & Advertising

Skill

Category Management, Performance Marketing, Monetization, Growth Marketing, Product Marketing, Digital Marketing, Data Analyst, Tableau, Social Media Marketing, Facebook Marketing, Search Engine Optimization (SEO), Email Marketing, Marketing Strategy, Online Marketing, Marketing Management, Search Engine Marketing (SEM), Content Marketing, Market Planning, Digital Media, Market Research

Experience

Head of Digital Marketing

Blinkit

2024-8 - Present · 2 yrs 2 mos

Gurugram, Haryana, India

Leading digital marketing for Blinkit & Bistro All things work - shivam.porwal@blinkit.com

Head of Digital Marketing

Bistro

2024-7 - Present · 2 yrs 3 mos

Gurugram, Haryana, India

Head - Performance Marketing (D2C / B2C)

Apollo 24|7

2023-1 - 2024-8 · 1 yr 8 mos

Gurugram, Haryana, India

1. Led Performance Marketing for the Apollo 24|7 Mobile App and Apollo Pharmacy, driving user growth and business impact across three key Lines of Business (LOBs): a. Pharmacy b. Diagnostics c. Doctor Consultation 2. Branding & Quick Commerce Launch (19-minute delivery): 2-hour delivery >>>>>>> 19-minute delivery Collaborated on branding initiatives and contributed to the launch of the Quick Commerce business. 3. Monetization & Category Growth: Helped co-branding efforts and category growth initiatives, driving revenue growth. 4. Hyperlocal SEO & Marketplace Marketing: Spearheaded hyperlocal marketing strategies for over 6,300 Apollo Pharmacy offline stores + 1800 Diagnostics centers across Pan India, focusing on targeted campaigns to drive footfall and local brand awareness. 5. Managed marketplace marketing, particularly through Amazon Ads, to enhance visibility and sales across platforms. Managed Team of 5 People + 2 Agency

Senior Manager - Growth Marketing

Paytm

2022-2 - 2023-1 · 1 yr

Noida, Uttar Pradesh, India

Responsible for managing user growth for the Paytm Mobile App. Focused on growing two businesses - Paytm UPI & Paytm Movies. 1. Performance Marketing (App Marketing) 2. Affiliate Marketing 3. Content Marketing Managed a team of 5 people

Assistant Vice President - Digital Marketing

Ketto

2020-7 - 2022-2 · 1 yr 8 mos

Mumbai, Maharashtra, India

Zero to One four Ketto Products: 1. Ketto Crowdfunding 2. SIP - Social Impact Plan - Donation Subscription Program 3. Healthnest Mobile App - #1 Social Network For Health 4. SIP - Mobile App Worked upon: 1. Performance Marketing for all Lines of Business. 2. Social Media Marketing 3. Affiliates and Influencer Marketing. 4. Branding 5. Business Operations Managed a team of 35 people [Performance, Creative, Content, Business Ops]