Samuel Do

- Serving in a unique dual role that bridges the gap between "front-line" student support and high-level institutional research. Selected to co-present at the RP Group Conference 2026 on utilizing student-led data analysis to drive equity.​ - Dashboard Development: Engineered a comprehensive Power BI dashboard that integrates transactional data from Slate CRM with student demographic records from Banner. This tool resolved a critical data gap, enabling real-time tracking of special populations utilizing the Pirates Cove Basic Needs Center.​ - Data Integration: Collaborated with the Senior Research Analyst to clean and merge disparate datasets, transforming raw usage logs into actionable insights for the Dean of Institutional Effectiveness and Associate Dean of Student Equity.​ - Strategic Impact: Leveraged my experience as a front-line Basic Needs staff member to design user-centric visualizations that directly inform decision-making, ensuring data reporting aligns with the actual operational needs of the center.

- Executed a strategic plan that resulted in over 100 student registrations, exceeding attendance goals for a first-time event by pivoted promotional plan from broad social media to a targeted, on-campus strategy after identifying it as more effective for the OCC student audience. - Managed Public Relations by coordinating with multiple college departments (Library, Food Services, Administration) to secure funding, equipment, and logistical event permissions. - Successfully connected the vision of student leaders with faculty advisors and deans to ensure unified support by engaged senior college administration, including the Dean of Student Relations, to participate as speakers, enhancing the event's prestige and value for attendees.

- Collaborated with college and students to foster connections, ensuring a welcoming and inclusive environment for average 900 students a day. - Supported the planning and execution of department projects handling logistics and follow-up to ensure successful outcomes. - Created initiatives and communication channels to promote student engagement, increasing participation and sense of community. - Monitored, documented, and tracked daily student attendance and flow for accurate reporting. Provided Resource to Students in order to escalate their energy for long duration study session.

- Led a team of content creators and marketers in developing and executing comprehensive marketing campaigns. - Presented marketing plans and strategies to senior management and stakeholders. - Oversaw the development and implementation of marketing budgets. - Tracked and evaluated marketing campaign performance and made data-driven recommendations for improvement. => Generated over 5 students registered for personal training per month through targeted social media campaigns. => Developed a content marketing strategy that resulted in a 150% increase in sales for a subsidiary company within two months. =>Increased website traffic by 20% through the creation of high-quality, SEO-optimized content.

- Developed and published engaging content across various social media platforms, including Facebook, Instagram, and YouTube, to promote the company's products and services. - Conducted thorough research to identify and understand target audience preferences and behaviors. - Collaborated with marketing and sales teams to align content with overall marketing strategies and objectives. - Monitored and analyzed content performance metrics to optimize engagement and ROI.