Peter Joseph

I’m building PTRiiX™, a global wellness SaaS ecosystem that connects service providers (coaches, therapists, doctors, nutritionists, physios) with wellness seekers through one integrated, AI-assisted platform. Product & SaaS vision – defining roadmap, platform architecture and iX features (iX Assistant, iX Calculator, loyalty systems) with scale and global markets in mind. Monetisation & growth – designing subscription models, marketplace revenue share, and ROI forecasts for investors and early partners. Brand & UX direction – leading the visual identity, tone of voice, and experience flow so PTRiiX feels human, not just “another app”. Remote, distributed leadership – coordinating developers, designers and contractors across regions, setting clear scopes and delivery milestones. Legal & compliance – handling company registration, trademarks and multi-region compliance (India, Middle East, UK). Community & early adopters – building organic traction through PTRiiX Talks, social channels, and early bird access funnels.

As a Flagship Manager at Fitness First UK, I lead high-performing teams and oversee daily club operations, corporate wellness strategy, and member experience. My role combines operational leadership with B2B partnership growth to ensure the club runs efficiently while delivering commercial results. Key Highlights: Club Operations & Team Leadership: Oversee staffing, scheduling, service standards, and facility management to ensure seamless daily operations and strong team performance. Corporate Wellness Partnerships: Build strategic B2B relationships with corporate clients, delivering in-club and on-site wellness solutions that improve employee health and boost company engagement. Revenue Growth & Member Retention: Drive sales of corporate memberships, upsell services, and implement retention strategies that increase lifetime value and client satisfaction. Event Management: Plan and execute corporate wellness events, fitness activations, and member engagement campaigns to showcase Fitness First’s value and create lead pipelines. Client Relationship Management: Provide hands-on account management, ensuring service consistency, timely follow-ups, and lasting corporate relationships. Strategic Collaboration: Work closely with internal teams (fitness, marketing, digital, and customer service) to align local execution with national strategy, optimizing results across functions. Data-Informed Decision Making: Monitor KPIs, track trends, and use insights to improve club performance, enhance offerings, and exceed business targets.

Lead multi-site operational support across key departments—including sales, member retention, fitness services, and health & safety—ensuring brand consistency, service excellence, and business performance across all club locations. Key Responsibilities: Multi-Departmental Oversight: Supervise and support Sales, Fitness, Retention, and Health & Safety Heads across multiple sites, driving alignment to brand standards, SOPs, and service delivery KPIs. Sales Strategy & Revenue Optimization: Collaborate with sales leaders to design and implement data-driven strategies that increase lead conversion, drive corporate memberships, and achieve revenue targets. Member Retention Leadership: Partner with retention teams to enhance retention systems and engagement tools—leveraging member data and feedback to reduce churn and boost satisfaction. Fitness Product & Experience Management: Work alongside fitness managers to improve program delivery, personal training outcomes, and overall member experience—ensuring high service quality and consistency. Health & Safety Compliance: Oversee health, safety, and hygiene protocols with a focus on pool plant operations and spa facility compliance, ensuring full regulatory adherence and internal audit success. Training & Leadership Development: Deliver structured onboarding and ongoing development programs for General Managers, Heads of Department, and frontline staff—enhancing operational capability, leadership skills, and cultural alignment.

As Fitness Product Manager, I lead the end-to-end fitness experience in clubs, overseeing Personal Training (PT), Group Exercise, and the overall training environment. My role ensures best-in-class service delivery, commercial viability, and alignment with national and global fitness strategies. Key Responsibilities: Fitness Experience Management: Drive the full in-club fitness experience, focusing on personal training, group classes, and floor coaching. Ensure consistency in programming, service quality, and member satisfaction. Strategic Alignment: Work closely with the UK Head of Fitness and Product Director to align national fitness strategies while contributing to global product innovations and club-wide rollouts. Capital Projects: Collaborate with Facilities and Product teams to manage fitness-related capital projects, including new equipment, layout improvements, and member experience upgrades, ensuring optimal ROI. Brand Activation & Events: Plan and execute in-club fitness events and external community fitness activations to boost engagement and strengthen brand presence. Team & Academy Development: Support fitness education through the internal Academy, enhancing PT skills, group exercise quality, and the overall service culture. PT Recruitment & Performance: Lead recruitment, onboarding, and performance management of Personal Trainers. Monitor their revenue contribution while optimizing the group exercise budget. Market Trends & Innovation: Keep ahead of fitness industry trends and member behavior to inform program updates, experiential changes, and long-term strategy development. Omnichannel Experience: Collaborate across teams to ensure a seamless, impactful member journey, integrating both offline (in-club) and online (digital) touchpoints. Duty Management: Provide operational support through regular Duty Manager responsibilities, ensuring excellence in service and member satisfaction.

Taught and mentored future fitness professionals via online academies – this is where my love for ed-tech and remote coaching really grew. Designed digital curricula on exercise physiology, coaching skills and client management. Delivered live and recorded sessions using online platforms, forums and chat tools. Led discussions, answered questions and supported students from different countries and backgrounds. Assessed projects, case studies and practical work, giving actionable feedback to help them become confident coaches.

Delivered high-level coaching and assessments in one of the region’s most recognised brands. Helped bridge the gap between commercial targets and member results, supporting PTs and floor teams.

Managed the PT and floor coaching team: hiring, mentoring and performance. Turned assessments, inductions and PT consults into a structured funnel instead of random interactions. Worked closely with sales and operations to align PT product with club targets.

Delivered club business strategy to grow club membership, revenue and overall profitability of the business. Achieved Net Member Movement targets as set by the business. Delivered market leading service to our guests and members, in turn improving the perception of our brand. Promoted and had been an ambassador for offering: classes, customized workouts, equipment and personal trainers. Had overall responsibility for the corporate membership aspect of the club, supporting the MEM in driving new corporate business and effectively managing existing clients. Did effective recruitment; attracted, recruited, developed, trained and engaged teams to achieve individual and club performance targets. Keep myself and my team up to date with the latest developments within the fitness industry, including fitness technology, and all Fitness 360 product launches and initiatives.

Successfully ran the Group X program in the home club. Constructed, designed & Implemented of all aspects of new Group X schedules. Responsibility including staffing, scheduling & coaching staff. Taught various group classes including signature classes.

Designed and promoted activities to meet customer demand and generate revenue. Advertised and promoted the center to increase usage, which included commissioning and market research. Maintained high levels of customer care, often with a particular focus on avoiding loss of existing users & prioritize target activities and user groups, especially in local authority centers. Managed maintenance, insurance, repairs and cleaning ,recruit, train and supervise staff, including managing staff rotas. Carry out health and safety checks on the equipment and site, handled complaints and incidents, such as accidents, emergencies and theft. Ensured own and staff members' first aid training is up to date. Prepared and checked budgets and generated income on a monthly basis. Cash up and kept stock records. Purchased equipment and supplies. Prepared monthly & weekly reports and prepared cash projections for senior management.

Conducted fitness assessments to establish client fitness and skill level. Holding one-on-one or group sessions with clients. Identifying goals and creating tailored exercise plans. Monitoring my clients' progress. Providing advice to clients on health, nutrition and lifestyle changes, educating and advising clients to maintain or reach their fitness and health goals. Keeping up to date with the latest personal training techniques and best practice helping clients with their workouts which is more essential. Creating and maintaining positive, professional and trusting relationships with clients, providing innovative and challenging exercises to keep clients engaged and motivated. Proactively seeking and providing feedback in a manner which suits each individual client & assisting with membership retention strategies for existing clients. Accurately recording my clients' training sessions and tracking relevant paperwork, communicating with clients in a professional and courteous manner. Acting as a positive role model for all clients & making the best of the environment in which clients are exercising. Analyzing information relating to individual clients & marketing my business to increase my client base by maintaining an online presence through my social media.

Read blueprints and instructions to comprehend the quality expectations for the product and supplies. Monitored raw materials with respect to quality standards and record supplier performance. Processed associated documentation, including process tags, rework tags, and nonconforming material documentation. Performed inspections of company products to determine conformance with specifications. Inspected products using standard mechanical and electrical instruments, gauges, scales, and test. Maintained records of testing, information and various metrics. Monitored the use of equipment to ensure it is safe and well-maintained. Prepared and submitted reports to the quality manager Reconciled final inspection documentation for shipment.

Worked within some of the most secure naval and military engineering environments across the UAE, including Navy Fujairah, AirForce Menhad, and restricted-access MEP facilities. Focused on MEP systems, preventive maintenance and operational reliability in high-security zones. Coordinated with multi-disciplinary engineering teams to ensure uninterrupted functionality of critical infrastructure. Learned the importance of precision, confidentiality, discipline, and systems thinking , principles that shape how I lead product, engineering workflows, and operational excellence today.

Provided technical support for McAfee Antivirus to global customers via phone and remote tools. Troubleshot software, security and system issues, guiding non-technical users step-by-step. Built early confidence with tech, software, tickets systems and remote problem-solving.