I-Yen C.
General Manager @ PRESTON Technology Sdn Bhd
About
With over two decades of experience in industrial automation and precision engineering, I specialize in delivering smart manufacturing solutions for high mix low volume production environments. My core focus includes PLC integration, MES, vision inspection systems, pneumatics, and solution design for factory digitalization. I work closely with manufacturers across Southeast Asia to align technical execution with business outcomes, supporting automation planning, customer engagement, and cross border project delivery. This includes hands on involvement in pre sales, consulting, and solution deployment for sectors such as automotive, electronics, and medical devices. As an HRD Corp Accredited Trainer, I also deliver claimable upskilling programs in MES and smart press systems, supporting workforce readiness and technology adoption. Fluent in English, Mandarin (Cantonese and Hokkien), and Malay. Known for a practical, business minded approach to engineering, operations, and client engagement.
Malaysia
Bayan Lepas
Industrial Automation
Entrepreneurship, Business Consulting, Business Growth, Project Management, Communication, International Business Development, Product Management, Marketing Strategy, Solution Selling, Sales Management, Automation, Product Development, International Sales, New Business Development, Process Control, Sales Operations, Product Marketing, Key Account Management, Process Automation, Robotics
Experience

General Manager
Penang, Malaysia
• Analyzing market trends, identifying growth opportunities, and developing long-term plans and goals to drive the organization forward. • Managing day-to-day operations to ensure smooth and efficient functioning of the organization. • Revamp company image toward consulting business in industrial automation focusing in assembly process.

General Manager
PRESTON Technology PLT
Penang, Malaysia
• Develop comprehensive business plans that outline company’s vision, mission, target market, competitive analysis, marketing strategies, and financial projections. • Managing resources such as capital, human resources, technology, and necessary facilities to launch and grow the ventures. • Develop marketing strategies to promote products and services for targeted audience. • Explore opportunities to up scale the business by expanding into new markets, introducing new products and forming strategic partnerships.

Business Development Manager
Malaysia
• Gathering market information from sales team, and work closely with local marketing team to develop strategies to target specific markets and gain a competitive advantage. • Developing and nurturing relationships with existing and potential clients, partners, and stakeholders. • Negotiating contracts, pricing, and other terms to secure new business deals.

Chief Consulting Sales Engineer
Malaysia
• Fully utilized SFA (Sales Force Automation) system to organized everyday activities, such as meeting customer, products demonstration, onsite servicing and product training. • Create technical proposals, presentations, and demonstrations that showcase the benefits and capabilities of the proposed solutions. • Collaborate with the sales team to understand customer requirements, develop solutions, and demonstrate the value of the company's products or services to potential clients. • Understand the important of business ethic in non-disclosure agreement (NDA) while performing trial on customer’s samples.

Sales Engineer
Malaysia
• Assist office manager in preparing pricing, technical specifications, and any customization or integration requirements to meet the customer's needs. • Provide ongoing technical support to customers during the sales process by providing clarifications, and address any issues that arise, to ensure a smooth transition from the sales phase to the implementation phase. • Engage with customers to understand their specific technical needs, challenges, and goals.
I-Yen C.'s Contact Information
Phone
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