Hélène Fiquet

Born from the desire to bring together local and international Food Service, Sirha Arabia is the new meeting place in the Middle East for food, equipment, bakery and coffee professionals. It is a unique opportunity to bring Sirha Food's know-how and to integrate an ecosystem gathering chefs, modern cuisine, technologies and innovations in a dedicated space, inviting exchange and openness to the cuisine of tomorrow. Saudi Arabia is extending its catering and hospitality within the next years to make the difference with its ability to embrace international trends while showcasing local products.

As a member of the Food Service Division, I'm in charge of international companies eager to participate to : - SIRHA BAKE & SNACK (Bakery-Pastry-Confectionery & Snacking) - SIRHA LYON (Hospitality & Foodservice industries) - SIRHA ARABIA (Hospitality & Foodservice) and much more events & famous contests around the world (Bocuse d'Or, Pastry World Cup, Bakery World Cup...)

Sales representant & business development for one of the underwears' leader in the retail sector. Covering the Rhône -Alpes region. 3-month temporary mission (temporary replacement of an employee)

Museum Connections is the international tradeshow for museums and the cultural world. This annual event is a must-visit for any professionnals involved into arts, heritage, cultural and tourism sectors.

Working at Élu Service Client de l'Année, the most appreciated Customer Service label among French consumers was a complete job. For this unique annual event dedicated to customer relationship, I had to complete tasks in several fields: - Sales, - Marketing & Communication, - Audit & consultancy service, - Event organization and coordination. The best part? I was also developping a professionnal expertise in the Customer Service field!

I worked in the service and hospitality industry for several months before travelling to New Zealand and Australia.

While writing my thesis to obtain my degree, I worked part-time as a sales employee and waitress in order to learn how to provide the best possible service to customers.

Marketing activation of the brand portfolio: Sultana, Delacre and BN • Activation in-store et out-of-store: development of POS material, advertisement, folders, leaflets, animations, product launch, In&Out, samplings, couponing, PR activities, 360° media events & promotional campaigns • Social networks activation, websites animation, contests and games • Dealing with License products’ contracts and royalties, follow-up of the operational marketing budgets • New products launch and new packaging development /renovation • Market analysis (Nielsen), performance and competitor monitoring, reporting • Sales forecasts, sales pitch, fact sheets, Profit & Loss sheets elaboration, logistic procedures and internal codes

Specialized on the African continent for traditional export process tasks • Management of the African client portfolio: CRM & after-sales services, quotation, invoices, orders, payment controls and follow-ups, commercial offers, negotiations • Knowledge of incoterms and custom processes, documentary credits, LTA, BLI, logistic coordination • Preparation and follow-up of the annual school orders, managing the overseas production (China & India) • Assistance on special contracts with African governments and French Alliances

• Investigation into absenteeism in key medical units • Participation in the development of a new work management directive • Assistance in preparing professional evaluations, discussions and meetings with trade unions • Participation in drafting the annual social audit

Multidiscplinary business program combining academic courses and international experience. International Business, Marketing, Communication, Brand Management Fully taught in English. Exchange with MBA - Mib Institut of Trieste (Italy) Thesis: "FDI in Central and South Eastern European Countries: which opportunities for investors?"

Program combining business, Management, Marketing, and Communication classes. Thesis: “The distribution of schoolbooks in French sub-Saharan Africa” – in collaboration with Hachette Livre International

In the context of an exchange, I spent a few weeks in the MIB School to attend the classes of the MBA International Business. A rich experience!

Program combining two languages (English & Japanese), civilization, IT, business,economics and law classes. Thesis: "The representations of male homosexuality in the media of the modern Japananese society".