Hyunseok Lee

• Built and stabilized an automated procurement & shipping system using Python and Streamlit, integrating internal data sources, APIs, and operational workflows into a recurring company system for weekly PO, replenishment, and shipment planning • Developed backend data processing logic to transform inventory, shipment, procurement, and SKU-level operational data into automated planning outputs and interactive dashboard views • Developed a simulation engine to model inventory scenarios and predict stock levels, enabling data-driven decision-making for replenishment and shipping strategies • Designed inventory forecasting and risk-detection logic to reduce stockout risks, improve supply chain visibility, and identify potential overstock or shipment imbalance issues • Created structured data workflows and dashboard tools that helped procurement and operations teams reduce manual review effort and improve supply chain visibility • Enhanced PPC analytics and experimented with machine learning models to identify campaign performance drivers, optimize ad performance, and improve marketing efficiency • Collaborated with operations, procurement, IT, and leadership teams to implement data-driven systems into real business workflows • Gained hands-on warehouse operations experience at the Vernon fulfillment site, supporting WMS workflows, UPS/FedEx outbound processing, order verification, inventory closing, and daily fulfillment coordination

• Built an upstream supply chain risk analytics framework integrating geopolitical, supply, ESG, and human-rights indicators to support early risk detection across critical materials. • Designed scalable supplier tier-mapping logic and ETL data pipelines to unify multi-tier supplier and material datasets for repeatable analysis and future sourcing programs. • Developed interactive Power BI dashboards to visualize country exposure, supplier concentration, and material-level vulnerabilities for strategic sourcing evaluation. • Created decision flowcharts and fishbone (Ishikawa) diagrams to identify root causes of supply risks and align analytics outputs with operational response strategies. • Defined stakeholder roles, escalation paths, and decision workflows to translate analytics into actionable sourcing and sustainability operations. • Delivered end-to-end documentation and a dashboard user guide to enable business teams to independently use and extend the analytics framework.

• Managed ERP operations including quotation entry, PO creation, packing slips, and vendor/buyer communications to support smooth business workflows. • Collaborated with domestic and international suppliers, including OSPs, to monitor lead times and streamline production. • Analyzed lead times, machining time, labor costs, and profit margins by integrating ERP and financial data using Python (Pandas, Matplotlib) and Excel. • Delivered data-driven insights to the executive team through visual dashboards—highlighting productivity, cost efficiency, and profit trends by engineer and part complexity.

• Managed inventory and order fulfillment processes for domestic and international shipments at JC Sales • Conducted cycle counts and assisted in inventory reconciliation to minimize stock discrepancies • Collaborated with warehouse staff to streamline workflow, reduce packing time, and improve accuracy in outbound shipments

• Assisted wholesale buyers and retail clients in the showroom, providing product recommendations and fostering strong client relationships • Prepared and processed purchase orders for domestic and international clients, ensuring order accuracy and timely delivery • Coordinated with warehouse and logistics teams to track shipments, resolve order issues, and maintain client satisfaction

• Engaged in face-to-face fundraising campaigns to raise awareness of UNICEF’s global child welfare programs. • Communicated campaign objectives and impact clearly to the public, building trust and long-term donor relationships. • Supported outreach and on-site campaign execution, working closely with team members to meet fundraising goals. • Developed strong communication, persuasion, and interpersonal skills through direct public engagement.

• Planned and executed integrated marketing campaigns across TV ads, social media content, and digital advertising (Facebook, Instagram, card news) • Participated in end-to-end marketing workflows, including campaign planning, content design, on-site execution, and performance tracking • Analyzed campaign performance using engagement metrics (CTR, reach, engagement rate) to evaluate effectiveness and inform future campaign planning • Supported data-driven decision-making by connecting creative execution with post-campaign performance analysis

Pursuing a Master of Science in Business Analytics at ASU’s W. P. Carey School of Business, with a focus on marketing analytics, machine learning, and data storytelling. Coursework includes Data Mining, Python for Analytics, SQL, Predictive Modeling, and Marketing Strategy. • Conducted real-world capstone project on pavement damage detection using deep learning and computer vision • Built dashboards, regression models, and classification tools for business decision-making • Collaborated on analytics projects involving sales forecasting, consumer sentiment analysis, and operational efficiency • Actively engaged in cross-functional team projects, case competitions, and leadership events

Completed MBA program with a concentration in Business Administration and Management, emphasizing leadership, strategic thinking, and global business operations. • Developed case studies and simulation projects in strategic management, marketing, and finance • Participated in leadership workshops and cross-cultural collaboration activities • Gained foundational experience in business planning, data interpretation, and team-based consulting • Presented business proposals and capstone project ideas to faculty and industry mentors • Balanced full-time academic workload while preparing for career transition into business analytics and data-driven decision-making

Earned a Bachelor’s degree in Business Administration and Management from Ajou University, a top-ranked institution in South Korea. • Studied core subjects in marketing, management, accounting, economics, and global strategy • Participated in academic exchange and mentoring programs, supporting international students and fostering cross-cultural collaboration • Gained leadership experience through student-led business case competitions and club activities • Balanced academic study with mandatory Korean military service, developing resilience, discipline, and teamwork under pressure • Graduated with strong foundational knowledge that led to further studies in MBA and Business Analytics programs in the U.S.

Completed a semester-long exchange program in Madrid, Spain, focusing on business and cultural immersion through courses in Business Administration and Management. • Engaged in cross-cultural learning experiences and language exchange with students from across Europe and Latin America • Improved Spanish communication skills through daily interactions, local engagement, and academic participation • Strengthened global mindset, adaptability, and interpersonal skills in a multicultural environment • Built long-term international friendships and networks through cultural events, workshops, and travel experiences across Spain