HYUNKEUN KIM

ㅁ Strategic Planning and Execution: Developed and implemented the mid-to-long-term group-wide strategy based on comprehensive market research and industry analysis. Identified key strategic initiatives and aligned them with organizational goals to drive growth and innovation. ㅁ Organic Growth Initiatives: Conducted business portfolio analysis to propose and execute growth strategies. - Set up product and channel strategies, created actionable plans for implementation. - Planned CAPEX and cost reductions, and managed monthly performance to ensure financial stability and enhance profitability. ㅁ Inorganic Growth Initiatives: Led initiatives to expand into new markets and business areas. - Developed and executed a strategic plan for exporting hygiene products to North America. - Planned a new product line targeting the pet care and senior home care markets, leveraging a bolt-on strategy and strategic partnership model to achieve successful implementation. ㅁ Operational Execellence: Spearheaded E2E(end-to-end) process optimization projects, enhancing operational efficiency across production and logistics. - Implemented SKU rationalization and planned logistics innovation projects to reduce delivery times through the effective use of 3PL. - Introduced a KMS to consolidate and standardize group-wide information, including redefining group integration criteria and item numbers, which improved decision-making and operational transparency. ㅁ Governance and M&A Process: Played a crucial role in managing the group's governance and M&A. - Facilitated monthly management meetings and supported the board of directors and audit committee, ensuring timely decision-making and compliance, while also serving as the head of the audit support team - Coordinated with shareholders and managing directors, leading to the successful M&A. Managed the creation of the Information Memorandum (IM) and supported the due diligence process (CDD, FDD, TDD), resulting in a seamless transaction.

ㅁ Strategic Planning and Execution: Developed and implemented short-term and mid-term operational strategies based on comprehensive market research and industry analysis. Formulated strategic initiatives aligned with company goals to drive growth and operational excellence. - Growth Initiatives: Led digital transformation solution development and consulting for existing and new clients. - Collaborated with Hanil Networks to package AI-based contact center solutions and facilitated client transitions, enhancing customer engagement and operational efficiency. - Provided consulting services to major clients (Shinsegae Live Shopping, W Shopping, Modetour) on digital transformation and process innovation, maintaining and expanding business opportunities. ㅁ Operational Execellence: Led initiatives to diagnose and resolve project-specific issues, contributing to short-term performance and profitability improvements. ㅁ Governance and Risk Management: Established profit and risk management systems and facilitated monthly management meetings to support informed executive decision-making.

ㅁ Operational and Strategic Leadership: Oversaw operations and strategy for H-LAB, a Pre-Series A startup. - Developed and implemented mid-to-long-term strategies and key initiatives, ensuring they were aligned with company goals and driving overall business growth. - Established key company processes across planning, development, management, finance, HR, and admin. ㅁ Fundraising and Investor Relations: Secured operational funds and attracted significant investments through successful investor relations activities, resulting in over 200 million KRW in funding. ㅁ Service Launch and Market Expansion: Launched and managed the B2C online training service "motif." - Developed branding and go-to-market strategies, leading to the successful launch of the "motif" in Sep, 2021. - Formulated and implemented PRM strategies, resulting in the service launch in Oct, 2021. - Established strategic partnerships with Lotte Hi-Mart, InBody, and Ribbon Pilates to secure marketing channels and drive user acquisition. - Defined service KPIs and managed updates to ensure alignment with product-market fit.

ㅁ Strategic Planning and Execution: Developed the company's mission, vision, and mid-to-long-term strategies based on comprehensive market research and industry analysis, created a detailed roadmap, and prioritized tasks by complexity and urgency, categorizing them into research projects, quick-win initiatives, and improvement tasks for effective execution. ㅁ Growth Initiatives: Led growth through strategic partnerships, bolt-on investment, and new service launches. - Established partnerships for new technology adoption and talent acquisition (e.g., Initial, DID Alliance, Korea University block chain R&D lab). - Planned and reviewed bolt-on investments and partnerships for new services and business expansion (e.g., Securities Tong and various domestic and international startups). - Planned and launched the Bithumb Staking service, generating approximately KRW 500 million in monthly revenue since its launch in May, 2020. ㅁ Operational Excellence: Planned and managed business operations, ensuring alignment with strategic goals. - Developed and managed business plans, monthly performance KPI, and facilitated relevant committee operations. - Introduced SAP Concur system to improve budget and performance alignment, enhancing financial management and transparency.

ㅁ Strategic Planning and Business Development: Led the strategic business development team for N3N, a Series B startup offering BI/DT solutions. - Developed Smart Factory/City solutions and executed go-to-market strategies. - Proposed digital transformation strategies for Smart Factory/City implementations and supported pre-sales activities. - Developed market-specific business strategies for subsidiaries in the US, Japan, and Vietnam, supporting PoC proposals and business development. ㅁ Project Management: Managed strategic projects with major clients. - Designed a machine learning-based customer experience analysis methodology for Hana Financial Group, leading to a KRW 1.3 billion project for a Customer Data Platform. - Led IT resource management and IoT service platform projects for Rakuten, generating over KRW 2.0 billion revenue.

ㅁ Strategic Consulting: Conducted consulting on operational strategies across various topics for companies. - Analyzed internal and external environments to develop comprehensive operational strategies for clients. - Improved clients' value chains and management systems considering digital transformation. - Designed methodologies and To-be Systems to enhance business goal achievement and execution capabilities for client processes and organizational structures. - Conducted company value assessments using DCF and MAU methods, and performed commercial due diligence for M&A activities.

ㅁ Risk and Project Management: Managed accounting and risk management for large EPC projects, including a USD 550 million power plant construction project for Aramco. - Developed and managed revenue/cost plans based on in-house data analysis, achieving approximately 5% reduction in headquarters expenses, equivalent to about KRW 1 billion in savings. - Coordinated project cash flows and managed forward exchange contracts, enhancing financial efficiency and achieving KRW 3 billion in interest savings. ㅁ Business Development and Proposal Support: Supported overseas business and proposal activities. - Evaluated feasibility and defined scope of work for overseas power projects. - Contributed to securing contracts for IPP projects in Canada and Kazakhstan and integrated gas development projects for Aramco, totaling approximately USD 2.8 billion

Highest Graduated Student MBA Scholar (Spring, 2014/ Fall, 2014), Highest Honor, Dean’s List (spring, 2014)

Exchange Student

College Scholar (Fall, 2004/ Spring, 2005/ Spring, 2006/ Spring, 2009) Honor Student (Fall, 2008)