Hyunjung You

Results-driven Product Development Director overseeing full lifecycle innovation and commercialization across hair care, color, styling, and men’s grooming. Leads strategic roadmaps integrating consumer insight, financial objectives, and brand equity growth. Builds global synergy across R&D, Marketing, and Sales to deliver sustainable, scalable results. Key Achievements & Impact - Achieved consistent double-digit annual growth by executing data-backed product strategies and portfolio optimization. - Expanded a color styling line by 5×, leveraging fast-paced innovation and trend-based color assortment. - Successfully launched a barber-grade men’s grooming brand, establishing a strong foothold in a growing category. - Drove international sales expansion through proactive regulatory compliance across EU & UK markets. - Strengthened global sourcing resilience by diversifying supply base and securing cost-effective manufacturing partners. - Rebuilt vendor collaboration models to improve efficiency and introduce volume-based incentive structures. - Scaled and led a cross-cultural product team, enhancing execution speed and innovation alignment across U.S. and Asia. Core Responsibilities - Lead end-to-end product lifecycle management from concept to commercialization. - Develop strategic roadmaps aligning consumer insights, trend forecasting, and business growth targets. - Manage category profitability, SKU lifecycle, and data-driven go-to-market execution. - Partner cross-functionally with Marketing, Sales, and Creative to ensure unified brand storytelling. - Oversee vendor negotiations, product quality, and on-time project delivery under global compliance standards. - Establish operational KPIs, launch readiness systems, and process optimization frameworks.

Hair Appliances & Accessories Division (2016 – 2021) - Developed and launched professional-grade styling tools and accessories tailored for textured and multicultural hair consumers. - Successfully launched the Power Wave × Bow Wow and Silky Stylez × Keyshia Cole collaborations, positioning the brand as the No.1 premium hair-fashion accessory line in the beauty-supply market. - Executed fast-turn innovation cycles driven by trend analysis and consumer feedback to keep the assortment culturally relevant and highly profitable. - Worked closely with cross-functional teams across the U.S. and overseas to ensure on-time execution and seamless scale-up to mass production. Lash Division (2009 – 2015) - Expanded the product line strategically based on trend insights, building a curated portfolio that balanced trend appeal, accessibility, and profitability. - Increased eyelash and adhesive category sales nearly 20-fold through brand diversification (i-ENVY, V-LUXE, and Broadway) and product-line expansion supported by integrated merchandising displays. - Starting from an initial 24-SKU i-ENVY set in 2009, the lash business has grown into the market’s leading brand, recognized as one of the most loved and best-performing categories among both retailers and consumers.

Represented Korean companies and supported finding new business opportunities in the US market. Organized trade events and cyber conferences, for example Buy Korea 2009; invited US buyers and organizations to participate for new business opportunities.