Hyung Taek Choi

Country Manager @ Datalogic

About

- Over 23 years factory automation business experiences with strong engineering background. - MBA, BS & MS degree at engineering department - 2018 (March) ~ present Datalogic Korea, Country Manager - 2013~2018 (Feb) Erhardt+Leimer GmbH, Managing Director - 2001~2013 National Instruments Korea, ASM(area sales manager), FSE(field sales engineer), Application Engineer - 1997~2001 Samsung Cheil Industries - automation engineer at automation department - Manufacturing, Transportation & Logistics, Retail, Health Care - Direct Business Experience as well as indirect (Partner) - Right understanding and sales insight about Korean Test & Measurement, and automation market - Extensive experience in creating and implementing effective marketing & sales activity, and balancing resources in new business - Highly motivated, adaptable team player with excellent negotiation and communication skills - Proven sales ability ($10M, and Kyung-Gi, 4 territories) and technical background about LabVIEW, SCADA, Data Acquisition equipments including PLC, winding machinery, and vision inspection - Localized and Customized Marketing Events (Customized Hands on Seminar, VIP Day, Account News Letter, Blog, Social Network etc) - Found hidden needs of customers and develop strategy to penetrate into under exploit segments

Country

South Korea

City

Seoul Incheon Metropolitan Area

Industry

Electrical & Electronic Manufacturing

Skill

Key Account Management, Sales Management, Business Development, Product Marketing, Sales Operations, Cross-functional Team Leadership, Competitive Analysis, Product Management, Product Development, Business Strategy, Project Management, Automation, Launching Start-ups, LabVIEW, Marketing Strategy, Strategy, Tires, Engineering, Account Management

Experience

Country Manager

Datalogic

2018-3 - Present · 8 yrs 7 mos

Guro-gu, Seoul, Korea

Global technology leader in the automatic data capture and process automation market, specializing in the designing and production of machine vision, bar code readers, mobile computers, sensors & safety products, and laser marking systems. Country Manager - Cover Manufacturing, Transportation & Logistics, Retail, and Healthcare Industries - Full P&L responsibility including budgeting (planning), implementation, and reviewing - Channel & Partner Business to manage coverage, engagement, and performance) - People management – Hiring, Motivation, Training, Termination. Task-oriented and motivation-based leadership - New Business Development for Automotive (Machine Vision), Electronics and Secondary Battery Industry, Mega Distribution Center, and Micro Fulfillment - Key End User Development (Manufacturing) – Samsung Electronics, Hyundai Automotive, LG Chemistry, Schaeffler Korea, Samsung SDI, SK Innovation. - Key End User Development (Transportation & Logistics) – Incheon International Airport BHS system, LGCNS, Dematic, Daifuku, E Mart, Lotte Logistics, CJ Logistics, Coupang, Bowoo System. - Marketing planning (Lead generation, Partner conference, Road Show, PR/AD, Exhibition, Web Localization, Digital Marketing (Search Engine Optimization, Search Engine Marketing)) - Building strategic organization – new key account manager recruitment

Managing Director

Erhardt+Leimer Inc.

2013-8 - 2018-2 · 4 yrs 7 mos

Gangnam-gu, Seoul, Korea

- New subsidiary setup (legal setup including foreign company registration to Korea Government and registration in Korea Tax Office, tax consulting, logistics) - Business development - new customers (Samsung & LG accounts) and OEMs, recruiting new members, Agents management, Channel development - Industry development - Secondary battery industry (SDI, Samsung Electronics, LG Chemical, Hyundai Automotives, PNT, CIS), Film, Printing, Tire & Rubber industry. - Full responsibility for Profit and Loss -Significant experience managing a technical sales force and a distributor channel successfully -Well-networked in Korea’s factory automation industry with distinguished reputation

Area Sales Manager

NI (National Instruments)

2008-7 - 2013-7 · 5 yrs 1 mo

Seoul

National Instruments Korea, Seoul 2001 to present A 1.2 billion computer based instrumentation company with worldwide operations in providing a better solution for measuring and automating the world around customers. A highly marketing and technology driven company in T&M Market. Seoul Area Sales Manager - Meet Quota (Area Sales Quota, $10M) - Provide feedback to branch manager, MKT, NI Cooperation (U.S) - Supervise 4 FSE (Field Sales Engineer) 1 FAE (Field Application Engineer), 1 FISR (Field Sales Representative) and recruit new FSE - Create key performance index tool to measure sales progress (conversion waterfall; leads -> Marketing Qualified Contacts -> Sales Accepted Contacts -> Sales Qualified Contacts -> Won Business) - Develop alliance member, value added reseller, partner, OEM account. - Build relationship with Marketing Department, Engineer Department, Customer Service Representative and NI Cooperation about customer’s sales issue. - New Business Development (LED, New Generation Energy- Solar Cell, Fuel Cell, Wind Energy) Major Accomplishments - Made a good effort to develop new born branch office from $7M 9 employees to $45M, 180 employees (CAGR 15%) during 12 years - 17% CAGR (Compound annual growth rate) in my 10 years sales track record - $4M order from GS Fuel Cell Co., LTD during 2 years and $10M contracted order through product localization - Multinational cooperation to close big order($5M) with Avago California, Penang, Seoul Major Accounts - Semiconductor Company (Amkor, Avago, Fairchild, Dongbu HiTech) - Construction Company (Samsung Construction, Daewoo Construction) - Structural Health Monitoring Company (EJ Tech, SeungHwa Enc) - Sensor Provider ( Kyowa, Toko Sokki, B&K, PCB) - 2nd and 3rd company of Samsung, LG and Hyundai & KIA Motors - Military and Aero Space (LIGNex 1, Samsung Thales, Korea Air Line) - LG Electronics and subsidiary and general purpose manufacturing companie