Hyun Jung (Rachel) Yoon

*In Charge of: Gunship Battle: Total Warfare - Managed UA marketing campaigns on Google and Facebook (self-serve). - Collaborated with marketing agencies to execute UA campaigns across various ad networks, including, but not limited to—Moloco, Unity Ads, Ironsource, NativeX, Liftoff, Apple Search Ads, KakaoPage, Tapjoy, BlueStacks, and Nox. - Planned and produced image and video creatives for UA campaigns to improve conversion rates and drive both paid and organic user growth. - Conducted in-depth analysis of key performance metrics—such as installs, ROAS, retention, conversion rate, and PUR—to optimize campaign effectiveness. - Worked closely with Tilting Point on UA strategy alignment and budget planning. *In Charge of: Gunship Battle: Crypto Conflict - Developed and executed comprehensive marketing strategies tailored for a blockchain-based Play-to-Earn (P2E) game. - Planned and launched airdrop events to boost user acquisition and increase community engagement. - Oversaw media planning for display advertising (DA), including placements on P2E-focused platforms such as PlayToEarn.net and other blockchain gaming channels.

*In charge of: Pirates of the Caribbean: Tides of War - Proposed in-game events and business strategies to drive revenue growth, leveraging user data analysis and competitive market research. - Collaborated with the development team to expand distribution channels via third-party payment integration and Facebook Cloud Gaming services. - Coordinated with the PR team to promote content updates and enhance messaging across mass media, contributing to organic user acquisition. - Partnered with Disney to develop and deploy marketing creatives leveraging Disney IP, increasing brand synergy and promotional effectiveness.

UA Marketing

- Communicated with clients to coordinate the planning and execution of both small and large-scale seminars and conferences. - Conducted market research and analyzed industry trends to help clients attract potential customers and refine targeting strategies. - Localized the IBM Live app (event platform app for IBM conferences) to improve user engagement and enable data tracking for lead generation.

- Supported thorough communication between conference speakers and the host (Chosunilbo). - Translated designated profiles of conference speakers from English to Korean as well as Korean to English. - Provided interpretation and interviewed speakers for the newspaper article. - Promoted the Asian Leadership Conference through Social Media (Facebook, Instagram)