Hyeongin A.

I work as a Global Influencer Marketer within the Global Marketing team, focusing on North American market expansion. My role centers on executing influencer marketing initiatives across TikTok and social platforms, supporting go-to-market efforts through creator partnerships, campaign execution, and performance analysis. I work closely with cross-functional teams to align influencer campaigns with broader global marketing strategies. Key Responsibilities • Execute influencer marketing campaigns for the North American market • Source, onboard, and manage creator partnerships across social platforms • Develop campaign briefs and content directions for influencer collaborations • Monitor and analyze campaign performance to optimize creative and execution • Collaborate with internal teams to align influencer initiatives with global goals Focus Areas • North America influencer marketing execution • Creator-led content strategy • Campaign performance analysis and optimization • Cross-functional collaboration within global marketing initiatives

• Launched and scaled a Korean beauty brand into the U.S. market as the manager of end-to-end global marketing and operations. • Led brand positioning and storytelling tailored for North American Gen Z and older consumers, building a recognizable identity around 'TikTok-native' concept. • Orchestrated performance marketing, influencer partnerships, and owned media content, driving measurable engagement and conversion across TikTok Shop, Shopify and Amazon. • Managed cross-border logistics and compliance end-to-end: 3PL/fulfillment contracts, customs clearance, PG/payment setup, and U.S. retail platform onboarding. • Partnered directly with suppliers and distributors, handling B2B communications and negotiations for U.S. entry. • Demonstrated a fast learning curve, independently mastering new domains from FDA/MoCRA compliance to digital growth channels to achieve a successful launch under strict timelines.

• Built and led Zypher Korea team for the government-funded project, competing against tech enterprises • Authored government-facing reports, translating complex AI concepts (RAG chatbot, OCR automation, Vector DB) into outcome-driven narratives for non-technical evaluators. • Secured ₩9.5M in government grants and achieved 2nd place (Excellence Award) from National Information Society Agency (NIA)' president, among selected companies. • Designed a multilingual civil-complaint assistant app prototype (“Woorinara”) to reduce barriers for foreign residents in Korea, improving user experience in visa and immigration workflows. • Coordinated end-to-end project execution, from stakeholder (foreign residents) interviews to performance evaluation (20%+ improvement in chatbot F1-score).

• Led and executed high-profile events and marketing campaigns for brands like Richemont, Van Cleef & Arpels, Dolce & Gabbana Beauty and Louis Vuitton. • Managed concept development, program scheduling, and logistics to ensure seamless operations and brand alignment. • Successfully organized the Richemont Year-end Party for 800 guests, enhancing employee engagement and brand loyalty. • Developed culturally sensitive and innovative strategies for Netflix's Squid Game 2 pitch, showcasing creative marketing skills.

• Set and implemented social media schedule on the official channels, cooperating with an advertising agency and Creative Writer, aligned with the brand marketing strategy. • Managed the product catalog marketing, checking translations and number-related errors, collaborating with a translation agency and the head office in Germany • Promoted additional online campaigns such as a giveaway event for customers