Huỳnh Lê Diệu Minh

Huỳnh Lê Diệu Minh

Brand Manager @ Wilmar CLV Careers

Country

-

City

Vietnam

Industry

Consumer Goods

Skill

Market Planning, Communication, Business Leadership, Brand Development, Social Media Marketing, Above the Line, Marketing Communications, Project Management, Marketing Research, Team Leadership, Human Resources, Leadership, Market Research, Nonprofits, Marketing, PowerPoint, Teamwork, English, Time Management, Public Relations

Experience

Wilmar CLV Careers

Brand Manager

Wilmar CLV Careers

LinkedIn
2022-7 - Present · 4 yrs 3 mos

Vietnam

Wilmar CLV Careers

Deputy Brand Manager

Wilmar CLV Careers

LinkedIn
2021-1 - 2022-6 · 1 yr 6 mos
Wilmar CLV Careers

Senior Brand Supervisor

Wilmar CLV Careers

LinkedIn
2019-4 - 2021-1 · 1 yr 10 mos
Nutifood Vietnam

Assistant Brand Manager

Nutifood Vietnam

LinkedIn
2018-9 - 2019-4 · 8 mos

NEW PROJECT DEVELOPMENT Working with R&D and Japanese party to complete product formula & get license of product declaration Develop sub-label packaging for new imported product Work with other department & Japanese party to set up new joint venture business to import product & launch in Vietnam market Working with agency, event & Japanese party to build up & manage execution of the Press Conference to announce new business Working with Event team to prepare for Sales Kick-off date Develop POSM design & manage supplier on whole production process (paper proof, color proof, final production for approval) Manage PR article to release on online newspapers CREATIVE AND COMMUNICATION DEVELOPMENT Working closely with creative agency to develop communication plan (TVC, Digital, PR direction) Working with Media agency to review & update Media plan following budget plan and new update from market Manage agency to develop new website for product launch: briefing art direction, comment design & content, manage timeline to on air Working with digital agency to develop Digital execution plan following Communication direction MARKETING INTELLIGENT Market visit to understand retailer insight and consumer behavior, evaluate product display, POSM display, off-ground activation of PG in store. Support other team in company's marketing activities & event

PANFOOD JSC

Assistant Brand Manager

PANFOOD JSC

2017-5 - 2018-9 · 1 yr 5 mos

Vietnam

PAN Food JSC is a member of The PAN Group - a leading Agriculture and Food company in Vietnam missioned to offer trusted and high quality products within an integrated value chain, from Vietnam to the world. Embracing the core values of safe, nutritious and natural food that is reflected in the two key product groups. Everyday food and Snacks Food/Confectionery, PAN Food is committed and striving to invigorating consumers' life with selected, quality and innovative products. JOB DESCRIPTION BRAND MANAGEMENT - Propose Marketing Plan full year, set up sales volume, Marketing KPI, Marketing budget - Come up with Marketing Plan Quarterly by channels & activities - Carry out marketing plan & evaluate KPI by campaign - Propose new prices and packaging design to enhance brand's competition - Assist CAT Manager to coordinate and lead functional department to execute internal projects - Develop & manage consumer activation to enhance Sales Volume in Morden Trade Channel - Execute event, workshop and market fair to enhance Company & Group reputation - Visit market regularly to build up trade promotion & POSM NEW PRODUCT DEVELOPMENT - Implement market research - Develop new product concepts - Imply FGD & CLT project to evaluate product concepts, product formula - Briefing & managing agency to develop new packaging design - Working closely with suppliers to develop creative shapes for new product - Working directly with Original Equipment Manufacturer (OEM) to develop new flavours - Propose marketing strategy,volume objective & launching plan - Assist to propose Price strategy for new product - Develop Communication Brief for ATL & BTL campaign - Manage production processes, operation, campaign execution - Campaign evaluation

Tập đoàn Tân Hiệp Phát

Marketing Executive

Tập đoàn Tân Hiệp Phát

LinkedIn
2015-7 - 2017-6 · 2 yrs

Work like Assistant Brand Manager in Brand Management Assist to propose, develop and implement - The Marketing program of assigned products. - The activations that convey the brand promise/value to consumers. - The consumer activation or promotions to build connection with consumers. - The development of new flavors, packages and follow up with Agencies. - Tactical program to drive volume by periods, regions. - Follow up and analyze the development of the assigned products (brand health, sales, market execution) and propose suitable programs. - Follow up and ensure DME used effectively and efficiently to achieve products margin (P&L). Strategic Planning: - Assist direct superior in building Annual Marketing Plan for the Company. - To assist to build Annual Marketing Plan for the assigned Products. - To assist developing the product communication strategies. Creative & Marketing Research Activities: - Assist to develop creative, media & research briefs and brief to Agencies - Work and follow up with Agencies in developing TVC, packages, POSM, communication vehicles that fit with product communication. Marketing Intelligent: - Assemble and analyze information on economy, competition strategy & activation, customers insights, and consumer needs & demands. - Follow up, visit markets and analyze feedback from customers, consumers, then propose reactions. - Administration jobs: handling Fact Book, contracts and other documents in well-organized folders.

Mercedes-Benz Vietnam

Recruitment Intern

Mercedes-Benz Vietnam

LinkedIn
2014-12 - 2015-4 · 5 mos

693 Quang Trung, Go Vap Dist. HCMC

Mercedes-Benz Vietnam Ltd. (MBV) produces and sells passenger cars, minibuses, city buses and tourist buses. The MBV factory is located at Go Vap district, Ho Chi Minh city. The factory covers 105,000m2 and has a production capacity of about 4,000 vehicles per year. Main Task 1. Support Recruitment process: - Contact with candidates, send invitation email. - Arrange interview timeline & send invitation to the interviewer. - Welcome & support candidates on the interview day. - Prepare for Onboard: Instruct new employees for the supplementary documents and support them to fill MBV’s Form for new employee - Check list the supplement documents - Photo a set of store document for Recruitment team (Interview Assessment, Personnel Requisition, Job Description, CV) - Forward the full-fill documents of employee for C&B team to input data before onboard day. 2. Support New Employees Orientation day: - Update the new employees list will onboard. - Prepare material (Compliance welcome package, New Employee Orientation, form attendance) and facilities (booking room, setting up projector, laptop, pointer,…) - Contact with trainers to arrange time for training & send invitation to them. - Support Trainers on the orientation day. 3. Support C&B team: - Photo the Labor contract, Offer letter & collect MBV’s Stamp. - Contact & follow up employees sign Labor Contract or Offer letter. - Delivery Medical Insurance of employees. - Support employees to fill Insurance Declaration. - Check banks account of new employees. 4. Other task: - Support mentor in daily working - Draft monthly Personnel Announcement, Job Posting … - Reply mail Internship Opportunity to Foreign candidates. - Maintain Recruitment email address

Business & English Club, Foreign Trade University, Vietnam

HR Department

Business & English Club, Foreign Trade University, Vietnam

LinkedIn
2012-10 - 2014-5 · 1 yr 8 mos

15, D5 Street, Ward 25, Binh Thanh District, Ho Chi Minh City, Vietnam 70000

Business & English Club is an non-profit organization that specialized in holding workshop or English contest Duties : - Set up teambuiding and internal training for members of club - Organize recruitment for newbie - Prepare logistic and set up the events - Report to leader and list a budget of project

Enactus Foreign Trade University Ho Chi Minh City Campus

Marketing Officer

Enactus Foreign Trade University Ho Chi Minh City Campus

2012-9 - 2013-7 · 11 mos

15, D5 Street, Ward 25, Binh Thanh District, Ho Chi Minh City, Vietnam 70000

Enactus(SIFE) is an international non-profit organization that works with leaders in business and higher education to mobilize university students to make a difference in their communities and improve the quality of life or standard of living for people in need while developing the skills to become socially responsible business leaders. Duties : - Marketing online & offline for the community projects - Manage and keep track marketing team of 6 members - Set up a marketing plan for the projects - Contact with people in need of the projects - Organize the event and community projects

Huỳnh Lê Diệu Minh's Contact Information

Email

******@***.com

Phone

(**) *** ****

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