Hussein Nabil

Helping bold brands hit conversion home runs 🏒 At HockeyStick, we build, revamp, and scale Shopify stores across the Middle East (and beyond). From zero to sold-out, I manage e-commerce strategy, store optimization, and digital growth. Whether it’s improving UX, doubling conversion rates, or creating high-performing CRM flows, we’re not just in the game; we set the pace. 📈 Key highlights: • Transformed fashion and lifestyle brands into conversion machines • Built e-commerce playbooks that work as hard as we do • Obsessed with checkout flows, performance metrics, and pixel-perfect experiences Let’s just say: if Shopify were a sport, we’d be on the All-Star team.

• Responsible for defining the release process and coordinating all of the activities required to bring the product into market. This involves bridging gaps between different functions within the company and aligning all of the teams involved. • Provide support for Media Marketing, PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media. • Utilize data analytics tools and conduct A/B testing to measure and optimize the performance of growth initiatives, including marketing campaigns, website design, and pricing models. • Analyzing sales figures and forecasting future sales volumes to maximize profits. • Owns the roadmap building what matters most to achieve company strategic goals. • Work closely with managing partners to complete any other required task.

• Developing, monitoring, writing, and updating product content contained on eCommerce websites/portals (Shopify, Amazon, Etsy, Walmart, etc...) • Checking the available inventory on our warehousing system and ordering the new bulk order before the stock runs out. • Developing subject matter expertise in assigned product categories and taking ownership of daily business administration on assigned accounts. • Analyzing opportunities by researching the industry and market trends. • Managing the overall user experience, including site navigation, checkout funnel, payment gateways, and promotional campaigns. • Inspecting landing pages, checkout options, and all other pertinent website-related systems to ensure their visual appeal, accuracy, ease of use, and correct configuration. • Cultivating standards, systems, and best practices for content creation, distribution, maintenance, and new product listings. • Working with agencies to create advertising campaigns and following up on media buying activities, ROI, and conversion rates targeted to our customer demographics. • Using Spreadsheets and CRM systems in addition to web analytics to monitor changes in product sales and identify opportunities for improvement. • Identifying new business opportunities and potential customers within the segmented criteria. • Developing and maintaining relationships with new and existing customers by providing support, information, and guidance. • Monitoring revenue streams and identifying opportunities to increase profitability. • Performing competitor analysis, and market research toward obtaining an increased market share.

Responsible for e-commerce online and offline operations : • Maintaining warehouse inventory and preparing orders daily. • Handling daily shipments and their online fulfillment on the system. • Cooperate with the customer service team to solve customer problems. • Document, analyze, and improve demand and supply planning processes. • Working on Edara ERP system to analyze data and generate growth reports. • Design, optimize, and enforce the set-up of direct-to-consumer/marketplace operations. • Communicate with shipping companies to check order returns, exchanges, and cancellations

An online learning journey that equips young talent with must-have practical skills to help them succeed in the future of work. It focuses on critical leadership, business, and digital skills that are relevant and transferable across industries and roles. Forward is delivered in an interactive, virtual format. It begins with exploring foundational skills, then applying them to case studies based on real-world scenarios. The ultimate goal is to be able to develop new behaviors through ongoing reflection and peer learning.