Hussein Eltahawy

Manage the end-to-end operations of the TV category, focusing on purchasing, pricing, promotions, and supplier relationships to drive sales and profitability across all channels. Negotiated with suppliers to align product sourcing and terms with company strategy. Monitored daily sellout, margins, and returns to ensure performance targets were met. Planned and executed promotions across retail, online, and social media channels. Handled purchase orders, pricing updates, and margin protection through price claims. Analyzed weekly sales and forecasting; managed stock levels and reduced slow movers. Conducted market price surveys and ensured competitive pricing. Ensured accurate in-store displays and coordinated product updates for the website. Worked with marketing, digital, and content teams to align campaigns and product visibility. Created sales plans and item distribution strategies based on forecasted demand.

Managed the full electronics portfolio—TVs, major and small domestic appliances (MDA & SDA) —overseeing supplier relations, category strategy, purchasing, and marketing coordination to drive growth and profitability. Key Responsibilities: Represented the company in supplier negotiations across pricing, margin, product mix, marketing activities, and payment terms. Managed relationships with suppliers and vendors to stay updated on products, prices, and promotional plans. Worked closely with the finance team for account reconciliation and timely processing of financial documentation. Developed and implemented category strategies, sales forecasts, and purchase budgets across all electronics segments. Selected and launched new brands and products to enhance sales and category margin. Coordinated with internal teams to ensure accurate product setup and readiness across systems and sales channels. Issued and monitored purchase orders and ensured timely delivery and store distribution. Analyzed sales vs. targets and took corrective actions to maintain category performance. Monitored and resolved issues related to returns, DOA/DAP stock, and aged inventory. Conducted market price analysis to maintain competitiveness and updated selling/promotional prices accordingly. Claimed price differences from suppliers to maintain profitability. Coordinated with the marketing team to implement campaigns and branding activities supporting the electronics category.

Joined Sharaf DG Egypt as a founding team member at the start of its launch in the Egyptian market. Initially managed the Telecom and Accessories category, then transitioned to lead the Home Appliances category (MDA, SDA, and personal care), overseeing procurement, pricing, promotions, and inventory management for both categories. Key Responsibilities: Led purchasing processes and supplier negotiations for both Telecom & Accessories and Home Appliances, aligning with company strategies. Monitored daily sales, margins, and returns to ensure performance targets were met across all categories. Developed and executed promotions and coordinated across retail, digital, and in-store channels to drive category growth. Created and enforced supplier agreements, ensuring favorable terms, margin protection, and consistent product delivery. Issued and followed up on purchase orders and ensured accurate inventory tracking and system updates. Conducted weekly sales reviews, updating sales forecasts and managing stock levels to meet business demands. Managed market analysis to ensure competitive pricing and promotions across both categories. Led in-store branding initiatives, working with suppliers and internal teams to ensure visual alignment with campaigns. Collaborated with marketing and digital teams for product launches and promotional strategies across all platforms. Managed the migration to SAP, overseeing data transfer and providing training for all departments on the new system. Worked with IT to enhance system functionality and improve category operations.

Progressed from Sales Executive to Assistant Store Manager, leading daily operations, sales performance, and customer experience at the store level. Focused on driving product sales, team efficiency, and maintaining compliance with company standards. Key Responsibilities: Sold Etisalat products and services while delivering excellent customer support and handling inquiries and complaints. Monitored and maintained store readiness: staff appearance, product displays, ad screens, computers, and stock levels. Checked daily contracts to ensure compliance with company policy. Prepared inventory for agents and ensured they had all tools for successful login and activation. Communicated new products and promotions to staff and aligned the team with daily targets. Reviewed weekly stock levels, requested sold-out items, and ensured availability of key SKUs. Tracked individual and team sales performance, offering support and direction when needed. Ensured the store environment was well-maintained and operationally smooth. Created and managed the monthly staff schedule, tracked overall store and staff achievements, and recognized top performers.

Worked in Vodafone’s call center, delivering efficient and professional customer support while assisting in internal coordination and team communication. Key Responsibilities: Managed a high volume of inbound customer calls, resolving inquiries and handling complaints effectively. Provided support for new hires and assisted team leaders with operational tasks. Shared regular updates and product/service information with the team to ensure consistent communication and performance.