Hussein Aljuhani

Hussein Aljuhani

Head of Marketing and Segmentation @ SHL Finance Company

About

With over 20 years of leadership experience in the banking and financial sector, I currently serve as Head of Marketing, Customer Segmentation & Branches at SHL Finance, where I design and lead strategies that connect innovative financial products with the real needs of diverse customer segments. My expertise spans personal finance, mortgage lending, and SME financing, in addition to executive management, marketing strategy, product development, customer segmentation, and branch network growth. This diverse background allows me to deliver integrated solutions that strengthen customer experience, enhance branch performance, and drive sustainable business growth. I have successfully launched customer-focused campaigns, developed advanced segmentation models, and directed branch expansion strategies that improved market reach and profitability. My leadership blends strategic management with creativity and analytics, ensuring that every initiative delivers measurable results and long-term customer trust. Passionate about the future of finance in Saudi Arabia, I am committed to aligning all strategies with Vision 2030 goals, advancing financial inclusion, innovation, and sustainable development in the consumer finance sector.

Country

Saudi Arabia

City

Riyadh Region

Industry

Banking

Skill

تنمية المهارات القيادية, العمل الجماعي, القيادة, الإدارة, Performance Management, Workforce Restructuring, Project Management, Quality Assurance, Financial Analysis, Compliance Management, Customer Services Excellence, Risk Management, Product Development, Sales Strategy Development, Team Leadership, Market Analysis, Portfolio Management, Branch Network Expansion, Strategic Operations Management, Microsoft Excel

Experience

SHL Finance Company

Head of Marketing and Segmentation

SHL Finance Company

LinkedIn
2025-6 - Present · 1 yr 4 mos

الرياض السعودية

Lead marketing strategy, customer segmentation, and branch network management across personal, mortgage, and SME financing. • Designed and launched customer-focused campaigns that increased loan uptake and improved brand visibility. • Directed branch expansion and performance initiatives, enhancing customer reach and service quality. • Spearheaded product development and innovation in consumer and mortgage finance, aligning with Vision 2030 housing and financial inclusion goals.

Nayifat Finance Company

Head of Sales & Marketing

Nayifat Finance Company

LinkedIn
2024-8 - 2025-6 · 11 mos

Riyadh, Saudi Arabia

Directed sales and marketing strategy for Sharia-compliant personal finance products, driving growth and strengthening market presence. • Oversaw branch management, direct sales channels, and call center (phone banking) to ensure seamless customer experience and maximize sales performance. • Designed and executed customer segmentation campaigns that enhanced targeting efficiency and boosted loan portfolio results. • Led cross-functional teams across sales, branches, and customer service to achieve business objectives and improve overall profitability.

Riyad Bank

Senior Vice President - Riyadh Central Areal Manager

Riyad Bank

LinkedIn
2021-4 - 2024-9 · 3 yrs 6 mos

Oversaw strategic operations, branch network expansion, and product development, ensuring compliance and exceptional customer service. I led branch network restructuring, managed portfolio growth, and contributed to expanding branch presence. I monitored branch performance, drove sales, and enforced regulatory compliance. Additionally, I oversaw workforce restructuring, promoted brand image enhancement, set staff performance goals, engaged in CSR initiatives, and played a key role in recruiting top banking talent.

Riyad Bank

Senior Vice President - Tabuk Area Manager

Riyad Bank

LinkedIn
2021 - 2022 · 1 yr

Analyzed the Tabuk region, improved branch performance, and opened new bank sections to enhance customer service. I optimized the employee framework, chaired the social responsibility committee, and implemented risk management strategies. I also built key client relationships, collaborated on regional financial products, and ensured regulatory compliance in line with SAMA guidelines.

Riyad Bank

Branch (A) Manager

Riyad Bank

LinkedIn
2017 - 2021 · 4 yrs

Riyadh, Saudi Arabia

Optimized customer portfolios, drove employee sales performance, and maintained strict compliance with banking regulations while fostering a productive work environment.

Riyad Bank

Branch (B) Manager

Riyad Bank

LinkedIn
2014 - 2017 · 3 yrs

Led branch operations, boosted branch revenue through sales strategies, and fostered a team-oriented atmosphere for improved staff performance and morale.

Riyad Bank

Branch (C) Manager

Riyad Bank

LinkedIn
2011 - 2014 · 3 yrs

Achieved consistent growth in customer base and profitability, implemented effective risk management strategies, and fostered strong client relationships to enhance customer loyalty and trust.

Riyad Bank

Sales & Services Officer

Riyad Bank

LinkedIn
2007 - 2011 · 4 yrs

Riyadh, Saudi Arabia

Delivered exceptional customer service, exceeding service standards and contributing to high customer satisfaction rates. Drove sales of banking products and services, meeting sales targets through effective client engagement and product knowledge.

Riyad Bank

Future Leaders Program

Riyad Bank

LinkedIn
2006 - 2007 · 1 yr

Successfully completed the Future Managers Program, acquiring key management skills and in-depth knowledge of banking operations and strategies.

The Best Network Co

Accountant

The Best Network Co

2002 - 2005 · 3 yrs

Managed and maintained accurate financial records, ensuring compliance with accounting principles and company policies. Conducted detailed financial analysis and reporting, contributing to informed business decisions and financial strategy development.

Arab Emergency for Safety Co

Accountant

Arab Emergency for Safety Co

1997 - 2002 · 5 yrs

Oversaw comprehensive accounting processes, ensuring accurate financial documentation and adherence to regulatory standards. Provided support in financial planning and budget management, enhancing overall financial efficiency and operational effectiveness

Education

Asia Metropolitan University

Asia Metropolitan University

LinkedIn

Business Administration & Management

King Saud University

King Saud University

LinkedIn

Economics

Hussein Aljuhani's Contact Information

Email

******@***.com

Phone

(**) *** ****

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