Hussein Aljuhani
Head of Marketing and Segmentation @ SHL Finance Company
About
With over 20 years of leadership experience in the banking and financial sector, I currently serve as Head of Marketing, Customer Segmentation & Branches at SHL Finance, where I design and lead strategies that connect innovative financial products with the real needs of diverse customer segments. My expertise spans personal finance, mortgage lending, and SME financing, in addition to executive management, marketing strategy, product development, customer segmentation, and branch network growth. This diverse background allows me to deliver integrated solutions that strengthen customer experience, enhance branch performance, and drive sustainable business growth. I have successfully launched customer-focused campaigns, developed advanced segmentation models, and directed branch expansion strategies that improved market reach and profitability. My leadership blends strategic management with creativity and analytics, ensuring that every initiative delivers measurable results and long-term customer trust. Passionate about the future of finance in Saudi Arabia, I am committed to aligning all strategies with Vision 2030 goals, advancing financial inclusion, innovation, and sustainable development in the consumer finance sector.
Saudi Arabia
Riyadh Region
Banking
تنمية المهارات القيادية, العمل الجماعي, القيادة, الإدارة, Performance Management, Workforce Restructuring, Project Management, Quality Assurance, Financial Analysis, Compliance Management, Customer Services Excellence, Risk Management, Product Development, Sales Strategy Development, Team Leadership, Market Analysis, Portfolio Management, Branch Network Expansion, Strategic Operations Management, Microsoft Excel
Experience

Head of Marketing and Segmentation
الرياض السعودية
Lead marketing strategy, customer segmentation, and branch network management across personal, mortgage, and SME financing. • Designed and launched customer-focused campaigns that increased loan uptake and improved brand visibility. • Directed branch expansion and performance initiatives, enhancing customer reach and service quality. • Spearheaded product development and innovation in consumer and mortgage finance, aligning with Vision 2030 housing and financial inclusion goals.

Head of Sales & Marketing
Riyadh, Saudi Arabia
Directed sales and marketing strategy for Sharia-compliant personal finance products, driving growth and strengthening market presence. • Oversaw branch management, direct sales channels, and call center (phone banking) to ensure seamless customer experience and maximize sales performance. • Designed and executed customer segmentation campaigns that enhanced targeting efficiency and boosted loan portfolio results. • Led cross-functional teams across sales, branches, and customer service to achieve business objectives and improve overall profitability.

Senior Vice President - Riyadh Central Areal Manager
Oversaw strategic operations, branch network expansion, and product development, ensuring compliance and exceptional customer service. I led branch network restructuring, managed portfolio growth, and contributed to expanding branch presence. I monitored branch performance, drove sales, and enforced regulatory compliance. Additionally, I oversaw workforce restructuring, promoted brand image enhancement, set staff performance goals, engaged in CSR initiatives, and played a key role in recruiting top banking talent.

Senior Vice President - Tabuk Area Manager
Analyzed the Tabuk region, improved branch performance, and opened new bank sections to enhance customer service. I optimized the employee framework, chaired the social responsibility committee, and implemented risk management strategies. I also built key client relationships, collaborated on regional financial products, and ensured regulatory compliance in line with SAMA guidelines.

Sales & Services Officer
Riyadh, Saudi Arabia
Delivered exceptional customer service, exceeding service standards and contributing to high customer satisfaction rates. Drove sales of banking products and services, meeting sales targets through effective client engagement and product knowledge.

Accountant
The Best Network Co
Managed and maintained accurate financial records, ensuring compliance with accounting principles and company policies. Conducted detailed financial analysis and reporting, contributing to informed business decisions and financial strategy development.

Accountant
Arab Emergency for Safety Co
Oversaw comprehensive accounting processes, ensuring accurate financial documentation and adherence to regulatory standards. Provided support in financial planning and budget management, enhancing overall financial efficiency and operational effectiveness
Hussein Aljuhani's Contact Information
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