Hussam Reslan, MBA

Managing Tamimi, Raya and Farm accounts across KSA -Leading the sales team to achieve targets in line with the company's strategy per category. Forecasting and Developing a national commercial plan for the country from category and channel perspective -Jointly responsible with the Category development team for defining and optimizing strategies, allocating annual budget and investments -Leading negotiations and driving business plans with the customers. -Optimizing financials for both customer accounts (eliminating all overdue invoices and disputes) while ensuring achieving our objectives with the least TTS possible. -Optimizing all sort of operations with the customers by maintaining healthy sales, weekly orders schedule therefore improving the service level and driving a better efficiency for our supplychain and other functions. -Developing an enthusiastic sales team and improving their learning to be fully capable to operate with minimal directions required.

Handling and managing operations for Carrefour and Lulu accounts across KSA -Developing route to market plans for the sales team and ensuring BDA compliance on store level -Planning promotions (leaflets and displays) at the customer’s side with alignment with the national KAM. -Ensuring a clean Master Data file, improving service level and overall operations. -Ensuring sales targets and activity plans are achieved by salesman and by store

Handling and managing 16 outlets (Hypers and Supers) consisted of 4 key accounts (Panda - Lulu - Danube - Othaim) in Al-Jubail, Ras tanura and Dammam -Supervising a merchandising team to ensure perfect displays as of Availability, visibility and accessibility(AVA) -Building long-term relationships with the clients in order to achieve the highest potential sales, market share and a sustainable overall market growth. -Ensuring promo plans are executed perfectly on a store level (displays,prices)

Handling and managing over 60 HoReCa key accounts with more than 150 outlets mostly consisted of 5-stars Hotels and "top-notch" Restaurants & Cafes. Supervising sales team to ensure providing the maximum performance and efficiency in achieving our organizational goals by: -Planning and Implementing promotions and activities in order to develop new sales leads along with increasing sales to the existing ones (vertical and horizontal growth). -Measuring and monitoring key account activities to analyze how well are we positioned in the industry. -Conducting frequent market visit to identify in-store opportunities

Worked across the whole Group in order to build and maintain a professional Image by managing branding activities on specific standards and marketing development Accomplishments: ● Planned and managed marketing and CSR campaigns ● Developed and established the Group’s Brand Manual ● Organized and participated in various Events and Exhibitions

Organizing and managing Exhibitions and Events along with developing strong and sustainable relationships with key clients to improve market knowledge and retention rate by selling sponsoring and value added service. Accomplishments: ● Organized and managed mainly “Ideal Home Exhibition” along with various Events and Exhibitions ● Enclosed Deals by attending face to face meetings

● Business planning & sales strategy development ● Organizing Tours’ Packages ● Dealing with Airlines Contracts (Aircrafts Charter).

● Extracting Data from Databases (Teradata). ● Creating Professional Reports using COGNOS BI tool. ● using SQL to optimize database reports

● Customer Service. ● sales and attracting new customer to join Ehden country club community ● Scheduled appointments.

HBS Business Analytics is an 8-week, 40-hour online certificate program from Harvard Business School. Business Analytics introduces quantitative methods used to analyze data and make better management decisions. Participants hone their understanding of key concepts, managerial judgment, and ability to apply course concepts to real business problems. Business Analytics was developed by leading Harvard Business School faculty and is delivered in an active learning environment based on the HBS signature case-based learning method

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