Huong Pham Thanh

- Plan, implement & manage brand Marketing plan for Ottogi to increase brand awareness. - Propose, implement with designer on new product's packaging. - Implement & manage communication plan for new products. - Manage & allocate Marketing budget. -

 Make a Marketing plan (yearly/quarterly/monthly) for assigned brands to assure brand image & identity in the mind of targeted customers.  Plan, implement & evaluate Marketing programs to achieve target  Manages and allocates budget & expense for Marketing activities  Co-operates with survey team to do surey for products/services if need  Co-operates with Communication & Digital team to advertise & branding for brands  Make related Marketing reports

 Plans, implements & evaluates Marketing programs for each brand related to beverage to remain & develop visibility, coverage & boost sales in Mass & Horeca (promotion, display, sponsorship, event…)  Manages & allocates budget & expense for Marketing programs  Manages & allocates POSM for Mass & Horeca  Organize workshops and training sessions for clients & partners  Make reports for Marketing activities

 Plans, implements and evaluates effect of Marketing programs for Fresh Garden Bakery (promotion; communication,…)  Manages & allocates budget for Marketing activities  Execute activities related to customer care  Execute customer survey about products & services if need

 Plans, implements and evaluates effect of Marketing activities (promotions, display,…) for brand both of MT & GT channels  Coordinates with the sales force to do effectively promotions and display at selling points to reach target and market share, reinforce brand’s image at selling points  Manages & allocates budget for Marketing activities of brand  Updates the newest market information, competitors  Monitors and synthesize sales reports to support and adjust marketing programs if need.  Manages and allocates POSM at selling points for MT & GT

 Plans, carries-out and evaluates effect of marketing programs: both online & offline activities: websites, forums, social media, advertising (print and online) and demonstration at selling point.  Do viral marketing activities via social media. Create and publish content for Email marketing activities: sales promotion and weekly newsletter.  Manages and updates content for websites of company, writes PR articles for brands of company.  Finds out the newest information about competitors  Coordinates with sales and support marketing team, produces and gives point of selling materials to agents.

 Plans; carries - out & evaluates marketing activities: sales promotion; advertising, PR campaiges, events for the company in order to people know Etude house brand as much as possible.  Updates & manages content for website  Counsels customers via online channel.  Produces & manages POSM, supports display at Etude house showrooms.  Manage accounts’ information file and customer care.