Hunzala Khan Rajput

Lifecycle Marketing Manager @ ESTO Group

About

News Flash: Chasing a new “growth hack” every week is not growth. After six years leading growth initiatives that drove over $50M in attributed revenue, I’ve learned one thing: sustainable growth doesn’t come from hacks. It comes from systems. Systems that eliminate: 🔹 Panic-driven CRM campaigns 🔹 Stop-start ad cycles every other week 🔹 Cross-team chaos over ownership And systems that enable: ✅ Predictable growth forecasting ✅ Channel and tactic clarity ✅ Confident, data-driven decisions, not vanity debates If your growth still feels like guesswork, it’s time to re-evaluate. I help tech-first businesses turn funnels into predictable growth engines by building acquisition & retention systems. Need help building yours? Just send a DM.

Country

Estonia

City

Tallinn Metropolitan Area

Industry

Computer Software

Skill

Klaviyo, Data Analytics, Paid Social Media Advertising, E-commerce Optimization, Marketing Technology, Artificial Intelligence (AI), Data Analysis, SQL, Looker, Databricks, Stakeholder Management, Project Management, Project Planning, CRM, Email Marketing, Braze, Marketing Automation, Lifecycle Marketing, CRM Strategy, Performance Marketing

Experience

Lifecycle Marketing Manager

ESTO Group

2026-1 - Present · 9 mos

Tallinn

Interim: Head of Growth

Spada Sparkling Water

2026-1 - Present · 9 mos

Consultant

Hunzala Khan

2024-9 - Present · 2 yrs 1 mo

Estonia

Senior IC @ Lifecycle Marketing

Bolt

2024-1 - 2025-12 · 2 yrs

Tallinn

Improving retention of a 10M+ users vertical in 40+ countries through lifecycle communication automation and experimentation.

Member

Reforge

2023-2 - 2024-2 · 1 yr 1 mo

Growth Lead

Calo Inc.

2022-4 - 2024-1 · 1 yr 10 mos

Dubai, United Arab Emirates

Generated 7X return with an average LTV:CAC of 10:1 via paid ads. Also led the lifecycle marketing with the strategy & execution of automation & marketing campaigns.

Growth Lead

RIZEK

2021-10 - 2022-3 · 6 mos

Dubai, United Arab Emirates

As a Growth Lead at RIZEK (UAE's on-demand services app), I'm responsible to grow the user base, bookings & GMV. Since my joining in October last year, we have been able to achieve an average month on month growth of; 22% in GMV, 16% in Bookings, 24% in new users & an average of 23% retention rate. Following are my core responsibilities - Growth experimentation - Performance marketing - User journeys - CRM strategy

Founding Member - Team Lead Growth

Savyour

2021-1 - 2021-10 · 10 mos

Pakistan

About this role: I was responsible for owning Retention Metrics, GMV, Gross Profit & Referral Program. Key Achievements: * 3x MoM growth in purchases * 60% growth in first-time purchasers * 30% improvement in 30-day retention taking the overall retention rate to over 40% * 60% increase in referral engagement & 100% improvement in full-funnel conversion taking the conversion rate from 20% to 40% * Monthly recurring GMV increased from $500K to $1M+ * 0.6% gross profit positive in 8 months

Founding Member - Team Lead Marketing

Savyour

2019-2 - 2021-1 · 2 yrs

Pakistan

About the Role: Inherited a team of 7 talented individuals to lead the marketing efforts on multiple fronts like Performance Marketing, Influencer Marketing, Content Marketing, CRM & Partnerships. Key Achievements: * Generated $2.5M in GMV in the first 5 months of the launch & proved PMF * Maintained an NPS score of 65 * Pitched & onboarded 250+ brands on the platform * Crossed 1M+ app downloads * 4/7 team members got promoted to Team Lead level

Performance Marketing Manager

MWM Studioz - eCommerce | Lead Generation | Growth Hacking | SEO

2018-4 - 2019-1 · 10 mos

Karachi

Worked on various Fashion & Apparel E-commerce brands & helped them generate a recurring revenue of more than $50K each through Facebook & Google Ads.