Lin Hunter

• Responsible for MEXC exchange spot product business, including Spot, Margin, ETF, Earn, Activity, etc. • Systematically improve the core spot trading infrastructure (including search, order, market, K-line and other modules), optimize the key user path (including registration & login, asset deposit & transfer, etc.), improve the merging and rebalancing mechanism of ETF products, optimize the interest rate strategy of Earn products, and improve the user product experience and conversion rate. • Improve activity product stability, promote activity product modularization solution and underlying optimization refactoring, improve the stability of M-Day, launchpad and other key strategic activities of MEXC, and reduce R&D costs.

• Formed and headed the company's product and design department from 0 to 1, responsible for public chain infrastructure products, including Wallet, Blockchain Explorer, Bounty collaboration platform, and other products. • Responsible for incubating and supporting the development of eco-products, including Dex/Swap (TVL peak over $100M), Lending project (TVL peak over $600M), Yield Aggregator, NFT trading platform, and other projects.

• Responsible for advertising audience retarget function of Taobao&Tmall Search Advertisement Department for advertisers. Increased advertising Click Through Rate by 18% and Conversion Rate by 21% by designing the intelligent audience retarget feature. And it also increased the ARPU (per advertiser) by 2.5%. • Conceived and owned audience retarget recommendation feature, and revamped structure of the audience retarget function, which resulted in a 4.5% increase in usage rate of customer and a 17% increase in usage rate of ad. • Responsible for advertising keyword add tool for advertisers. Increasing the advertising Conversion Rate by 6%, and ROI by 3% by launching the intelligent keyword package function. • Designed and led the keyword recommendation feature according to the lifecycle of the item in ad, increasing the usage rate of customer by 2% and the usage rate of advertisement by 3.5%. • Responsible for advertising keyword bid tool for advertisers. Designed and launched the keyword bid guidance feature and intelligent bid function, increasing ARPU by 2%.

• Responsible for managing all parts of advertising creative function of Baidu Product Search Advertisement Department, from ideation to launch. Designed 4 creatives among the top20 high revenue creatives of Baidu, making $2M revenue daily. • Led and launched the Item Management System and PM Administration System of the annual major project, the Structure Plus, which made the ads look like more organized, involving 3000 advertisers and 6 million items. • Responsible for self-order product of Baidu Nuomi Smart-restaurant Department, designed and launched self-supporting system and third-party support system, involving 150+ self-support restaurants such as KFC and McDonald’s and 1185 third-party support restaurants. • After using the self-order product, the restaurants' e-payment rate increased by 850%, the order volume increased by 78% during the peak period, the time cost of order fell by 54%, and the number of waiters decreased by 25%.

• Founded JustChinese, successfully led the company’s fundraising efforts from two investment companies. • Negotiated partnerships with 245 Chinese language schools, helping them to acquire 2,000+ customers within a year. • Organized more than 80 activities on our own or with our business partners, including Halloween party, making Chinese dumplings, Hidden City game and so on.