Huiwen Cheng

Vpin is a generative AI learning platform designed to help people build their personal knowledge base simply by watching videos. Our platform uses AI to transform the videos you watch every day into a structured, searchable, and easy-to-read knowledge repository. Over time, all the videos you've consumed become a valuable and ever-growing knowledge base. ( https://www.vpin.club/main )

AI project: Lead new AI product line to revamp inner system and for sell. Research market trends of LLM and SLM. Familiar with PaaS-SaaS and coordinate different teams to launch the product to capital market.

Blockchain, crypto and NFTs: Research and lead Initium's NFT project to launch. (“The Erased” is the frst NFT published among Chinese-language media.) Build media relationships (Blockchain). Help subscribers pay with crypto. Subscription and Users: Set growth strategy to increase and retain subscribers. Familiar with overseas payment methods to better serve cross-border purchase for clients. Arrange new subscription line “Initium Plus” to launch. Design the readers/subscribers survey and analysis. Serve readers and subscribers routinely

Overall business product research, construction and optimization, including subscription pages’ features, payment systems and user flow. PROJECTS: Subscription mall reconstruction, accessing oversea third-party payment system, user center construction, news homepage redesign, improving and monitoring overseas access speed, app optimization etc. Reorganize growth and retention data report of news subscription and app business. Build business data tracking methodology to direct strategy and achieve operational goals. MILESTONES: Subscription renewal rate grew. Take advantage of hot spots, cooperate with the editorial room, product team and marketing team, app accumulated user grew, and app active user grew. External resource research and expansion, including facebook groups, oversea coupons platform, oversea online market, news aggregators. MILESTONES: Got external subscribers from coupons’ platform during Christmas and New Year holiday. Introduce Caixin Global to facebook groups’ users. 订阅用户增长和留存 1. 产品基础体验优化:跨部门沟通提升用户体验，重大项目包括首页改版项目、搭建英文订阅商城后台体 系、搭建用户中心 2. 支付渠道接入:新增海外币种支付渠道，支持自动续订，提供用户新的支付选择，提升用户付费效率 3. 用户旅程阅读和订阅闭环设计:沉淀高粘性用户到 App，并分析 App 用户数据和高流量内容，反馈给编 辑部。完善退订产品流程，以内容挽留用户 4. 渠道和产品调研:调研海外主流媒体产品设计、主流支付渠道、新闻类流量聚合平台、优惠卷平台 5. 机构拓展:开拓台湾主流高校，培养年轻订阅用户

Optimize the content quality of Baidu feed. Establish content evaluation standards and cooperate with feed’s team to delete low-quality content and enhance high-quality content. Lead 13 content categories’ teams to cooperate with external excellent authors, and propose a plan to increase the number of high-quality contents and lead execution. Propose ideas of product functions to improve operational efficiency, including contents monitoring and auto-payment platform. 手机百度App内容策略 ➢ 百家号平台头部作者项目权益运营管理：执行并带领13个垂类运营执行保底方案；提出自动化打款平台产品设计需求，建立SOP流程；和百度搜索、服务平台、Feed部门合作，争取头部作者流量曝光。 ➢ 手机百度信息流优质内容生态0-1搭建：监控百度信息流内容，输出分析报告，提出改善内容质量方案；制定内容质量标准、梳理优质内容源、撰写标题手册，并和用户行为研究、Feed部门对齐标准，完善内容生态。 ➢ 重点编辑侧工作Push和推优工作评估体系建立和执行：工作拆解、建立评估方法、执行，输出报告，协助调整运营策略。 ➢ 内容策划：选题提报、内容搜集、对接PM提需求、对接编辑执行下发和推广、输出数据分析总结报告。 ➢ 领域研究：国内外新媒体／产品发展趋势调研，了解具体玩法、运营、变现方式。

Content Operation: Create in-depth and well-organized news coverage in ‘’digital language” to better serve online young users. Optimize news headlines and enhance coverage quality to improve SEO. Social media operation and app notification operation: Operate social media and app notification to boost traffic growth, including Facebook page, Google+, Line business account. Monitor real-time business data by Google Analytics to adjust operation strategy. Channel Operation: External magazine cooperation to increase content categories,such as Smart Business Weekly, Orchina Travel Magazine, Health for All Magazine. Activity operation: Cooperate with an Internet celebrity to invite online facebook fans to join offline check-in activity. Support Facebook livestream activity to attract more fans to our facebook page. 內容運營：用數位化語言撰寫深度專題、整理重點新聞專題，提供給線上的年輕用戶。優化新聞內容標題和專題內容，以提升SEO。 社群運營和新聞推送運營：根據新聞時事運營社群和App推送，以提升網站和App流。社群包括臉書粉絲頁、Google+、Line企業帳戶。使用Google Analytics監測即時業務數據和調整運營策略。 渠道運營：和外部媒體合作增加網站內的內容種類，包括Smart智富、旅讀中國、大家健康。 活動運營：透過社群和網路紅人合作，邀情粉絲現下參與打卡活動，漲粉和提升知名度。支持重大新聞記者會直播，吸引更多粉絲關注。