Hui Si Loh

• Lead end-to-end campaign lifecycles, from ideation to publication, ensuring alignment across multiple stakeholders and internal teams. • Drive commercial growth by securing seven-figure brand partnerships year on year, including high-profile clients such as McDonald’s, Nestlé, DBS, OCBC, UOB, CAG, Coca-Cola, Shopee, and Whole-of-Government agencies. • Develop and deliver persuasive pitch decks and presentations, converting major brands into long-term strategic partners. • Strategize and execute high-impact branded content campaigns, consistently exceeding client KPIs and delivering measurable engagement results. • Leverage data and performance insights to optimize campaign strategies, improve audience engagement, and strengthen client retention. • Stay ahead of digital marketing and advertising trends, guiding the team in adopting innovative approaches to content marketing and audience connection.

Overseeing and managing projects from ideation to publication, while tending to the needs of multiple stakeholders Creating and delivering great pitch materials and presentations to persuade brands to partner with us and invest in our programmes Creating high-impact marketing campaigns to fulfil the business objectives of our commercial partners, by leveraging on Mothership’s unique approach to content creation Extracting and analysing data to provide useful insights that address the business goals of our brand partners and sponsors, and improve the quality of our work Keeping current with the latest local and international digital marketing and advertising trends

Responsible for account managing of various F&B brands, doing branding, marketing, and public relations. Marketing and Social Media: • Strategizing and development of creative marketing campaigns, as well as the implementation of store promotional activities and activations. • Working closely to drive both internal and external communication between the stakeholders of different brands. • Responsible for the upkeep and management of online presence, as well as customer relationship management. • Execute the development and monitoring of social media content and engagements, as well as optimizing and allocation of advertising expenditure. • Measuring and reporting performance of both online and offline marketing campaigns, including email marketing. • In charge of securing and working closely with all external marketing partners and aggregators. Public Relations and Business Plan: • Actively involved in planning and conceptualizing new and upcoming concepts. • Assisted in the initial launch and set-up phase of a pop-up concept store by Pasta Supremo during December of 2018, as well as the second outlet opening of The Salted Plum in August of 2019. • Event management including media tastings, store activations, launches and influencer engagement activities. Branding and Design: • Provide marketing consultancy services to conceptualize branding collaterals such as brand logo, menu design and layout, promotional posters and in-store visuals. • Capable in acquisition of project-based engagements with external partners. • Adequate in liaising with 3rd party vendors for engagements and payment matters.

• Managed internal mail functions and prepared daily/weekly reports. • Scheduled and organized client appointments for onsite engineers.

Marketing: Acquired relevant technical knowledge necessary for targeting the right consumer market, implementing different strategies and business models, and understanding various consumer behaviors. Public Relations: • Campaign Management (Distinction) Formulated a Public Relations campaign for non-profit organization, Habitat for Humanity, that targeted on raising awareness for the organization as well as changing public’s mind-set towards volunteering.

Completed a three months internship with IBM Singapore.