Hui Zhang

【The WORLD'S NO.1 Portable Coffee Maker Brand. Sip, smile, connect.】

【Premium Chinese fragrance brand, pioneers the "BOLD-ZEN" aesthetic, offering Eastern Scent & Gift to the world, and stands as L'Oréal Group's first perfumery investment in China.】 🔹 Strategic Brand Partnerships Aligned with the brand's aesthetic philosophy and Eastern fragrance storytelling, explored cross-industry collaborations with 10+ key accounts across luxury hotels (Marriott), automotive (Li Auto / Volkswagen), fashion (FILA / Erdos), and F&B brands (CHAGEE). Supported negotiations and project management for 10+ collaborations, including 8 million-RMB-level projects, contributing to total revenue over RMB 10 million. 🔹 Co-branded Product Development Participated in end-to-end co-branded product development, covering scent proposals, design sampling, production planning, sales training, and campaign coordination. Led the development of Erdos home fragrance, CHAGEE fragrance GWP, and Li Auto in-car fragrance, linking internal and external teams to ensure efficient delivery from concept to launch. 🔹 MKT & PR Coordination Managed content between partner brands and internal teams, reviewing and improving PR and social media copy. Planned and executed VIP activities such as perfumery workshop and supported the sub-brand "Peace Incense" pop-up media day, hosting 100+ KOLs and media reps. 🔹 Overseas Market Expansion Supported the launch of the brand's first overseas store in Phnom Penh under China Duty Free Group's "Guochao Going Global 国潮出海" initiative. Worked with compliance agencies, duty-free channels, and supply chain partners on regulatory testing, export logistics, and counter design. Independently conducted pricing benchmark analysis across key markets, and built financial models to support negotiations with overseas distributors. 🔹 Operational Support Supported daily work including order data tracking, membership system entry, seeding sample dispatch, and contract processing, contributing to sales conversion and refined operations.

🔹Content Editing Curated and condensed key insights from entrepreneur interviews, live sessions, and global Babson materials into engaging WeChat articles for the "Voices of Young Entrepreneurs" series and 2025 Babson Summit Recap. 🔹Visual Asset Management Designed layouts and visual assets (color schemes, typography, icons) for all posts on the "BCC Babson China Club" WeChat account, ensuring alignment with Babson's brand style guide. Optimized visual presentation to enhance reader experience; contributed to an 11% follower growth within one month.

🔹Cross-Cultural Interviews Conducted in-depth interviews for the "CHINA Young Houlang" multi-media program with a diverse range of cross-cultural figures, ranging from a Gen-Z cultural inheritor and an international student in China. Crafted tailored interview guides and produced 4 sets of WeChat articles, video scripts, and bilingual subtitles. 🔹Multi-Platform Promotion Collaborated with the media team to design promotional materials (videos, graphics) for domestic and international platforms (Youtube, Instagram, Wechat, Rednote), supported social media strategy based on data insights.

🔹Product Management Managed 600+ product listings on the French Shopify site, creating detailed descriptions, and pages. Applied SEO strategies to boost visibility, achieving a 23% increase in click-through rates in the first month of new product listings. 🔹French Localization Translated and localized 100+ website pages for the French market, ensuring linguistic and cultural accuracy. Assisted the design team in adapting visual elements for the localized website.

- Majoring in French with a minor in Communication - National Scholarship, Zheng Gang Humanities and Social Sciences Scholarship, Alishan International Exchange Scholarship, Outstanding Student - Member of the university debate team; member of the school badminton team

- Courses in English: Contemporary Issues in Corporate Law & Governance, International Law & Global Politics - Cours en français: Les Philosophies de l'Histoire au XXe Siècle, Droit Constitutionnel Contemporain, Français Avancé C1/C2

- French track student & STEM-oriented coursework, ranked top 5% - Best Debater (individual round), Outstanding Delegation at NIMUNC 2020, MC for the school's Foreign Language Festival - Prose published in the school literary journal, First Prize in school street dance performance