Hui Yee Liew

- Partnered with Sales and Trade Marketing to deliver category and shopper insights, translating data into compelling selling stories and actionable growth strategies. - Built strong, value-adding partnerships with key customers, supporting Joint Business Plans (JBPs) and category reviews to drive mutual growth. - Led category reviews including assortment optimization, merchandising, and space planning recommendations, acting as a trusted and unbiased category advisor to drive category growth. - Analyzed and synthesized data from multiple internal and external sources (e.g. Nielsen Retail Audit, Kantar Shopper Panel, Mailer Track) to generate actionable insights. - Enabled effective use of scan data across internal stakeholders by improving data accessibility and upskilling teams. - Kept stakeholders informed on FMCG and NARTD market trends, shopper behavior, and competitive dynamics. - Collaborated closely with key data vendors to ensure data accuracy, consistency, and reliability. - Led and developed a Category Management team, setting direction, priorities, and ways of working. - Contributed to the company’s long-term growth agenda through strategic, insight-led recommendations.

- Support MY Modern Trade independently by liaising with leadership team on reporting and analysis for business review, executional achievement, market share review, deep dive & ad-hoc analysis to support strategic decision-making. - Support BN with DFR usage report and Core SKU report. - Assist iRED dataset system setup & report revolution and other PowerBI automation report building such as new product launch tracking and SMR report. - Work closely with other functions to ensure data accuracy, understand and provide actionable insights. - Sharing with individuals or group on latest PowerBI report & ADL functions available to encourage them to engage digitalization with the latest business performance update & insights. - Assist in Total MY related deck, analysis and deep dives like Roadshow, Market Visit, MTD business performance & CNY weekly analysis. - Coach and support junior teammates on routine reporting, analysis, meetings & discussion.

- Support SG Modern Trade Team by setting up sales and execution reports for regular updates on business performance daily, weekly and monthly. - Support commercial sales team on monthly business review, ad hoc analysis with internal or external data, business insights and presentation slides. - Work closely with other functions such as Finance, Trade Marketing, Sales and etc to ensure data accuracy and produce valuable insights such as impact or return of DFR investment and BOTF project. - Support on Roadshow, Townhall & Sales Conference deck. - Support SG team om automation of report, target setting and incentive tracking. - Involved in planning, execution and sharing of RGM Team Building.

-Support the Key Accounts (KA) team on relevant business performance reports which include daily, weekly and monthly for decision making. -Being key custodian of monthly Accruals and Rolling Estimation file. -Compilation, submission and maintenance of promo bulletin and system discount maintenance. -Work closely with other functions to ensure data accuracy. -Support KA team with ad-hoc analyses of business trend, Eg, must have SKU, leaderboard, brand performance, outlet performance etc.

- Basic HR management such as recruitment, contract preparation, leave administration, attendance record, and communication media between the founder and employees. - Responsible for administration activities, documentation, machinery maintenance, answering customer enquiries by telephone or email, and basic legal work. - Assist in marketing activities such as telemarketing and branding to target customer. - Liase or sourcing new/old suppliers for stock and equipment purchases and maintain and control stock inventories of both centres. - Contribute to the business preparation, starting up and development of DJM Wellness Sdn Bhd. - Assist founder in every business and personal matter, not limited to appointment scheduling, meeting organising and record, and communication with partners.

Responsible for general HR administration including database entry and maintenance, leave administration, insurance administration and claims submission, analysis and report compilation.

- Assisting to oversee, formulate, improve and implement the supply chain processes, including shipment inbound and outbound, custom clearance and delivery. - Responsible to process and coordinate all sales orders, purchases, delivery, installation and billings to customers, principals/ suppliers with Sales, Service and Finance department. - To manage store and control inventories effectively.

Responsible for basic administration work such as contract agreement preparation, document copying, document filing and answering telephone inquiries.