Hui Shan Boong

ACA Pacific is an established Regional Value-Added Distribution Company since 1986. Serving the Asia-Pacific region for more than 35 years, our forte is in selecting and integrating the “Best-of-Breed” software and hardware to meet changing business dynamics. Roles and responsibilities: • Serve as the primary liaison between ALE and ACA to ensure proper product positioning, promotion, and commercial profitability. • Support internal sales teams and channel partners with pre-sales, solution positioning, and quotation preparation. • Analyze market trends, competitor activities, and customer requirements to identify new business opportunities. • Coordinate with ALE regional teams to align growth objectives, manage special pricing requests, and rebate programs. • Manage internal inventory to maintain healthy stock levels • Manage Marketing Development Fund (MDF) activities to generate leads and enhance partner relationships. • Plan and execute marketing initiatives such as webinars, workshops, and networking events in collaboration with ALE and internal marketing teams. • Prepare quarterly business reviews, sales forecasts, and partner certification updates. • Stay up to date with ALE product lifecycle announcements (EOS/EOL) and communicate with the channel partner

CAD-IT, established in Singapore in 1991 specializes in engineering simulation, Internet of Things (IoT), system integration, product and service lifecycle management solutions, and other manufacturing automation solutions toward the 4th resolution of industry transformation. Roles and Responsibilities: • Managed SaaS renewal business for ANSYS simulation software across Singapore, Malaysia, and Indonesia. • Coordinated customer support activities to ensure smooth renewal processes and client satisfaction. • Maintained accurate opportunity tracking and reporting through CRM and Salesforce systems. • Prepared monthly and quarterly business reports and sales forecasts. • Oversaw Marketing Development Fund (MDF) activities to support events and campaigns for lead generations. • Built and sustained positive relationships with ecosystem and strategic partners.

Alliancz International was established in 2006. It specializes in security and architectural products with an extensive range of products from various international brands; such as security locking solutions brands like MIWA from Japan and Vachette from France, Composite Wood and Double Tier Bicycle Racks. Roles and Responsibilities: • Identified project opportunities via BCI Asia (The development of Cycling infrastructure) • Reviewed tender specifications and prepared quotations for submission. • Assisted in project management from concept design to completion. • Updated marketing collaterals, project references, and presentation materials.

PEOPLElogy is a multiple award-winning, integrated people development solutions provider in Malaysia. The company’s unique learning framework of discovery, development and digitalisation has helped over 1,500 corporates, and developed more than 800 leaders and 42,000 talents in achieving success over the past 20 years. Its range of five brands Goal, New Horizons, PEOPLE 4.0, TALENTS and PEOPLEAPS, has maintained an agile approach in harnessing potential talent. Roles and Responsibilities: • Engaged existing and new corporate clients through regular meetings and business proposals. • Supported client retention efforts through follow-ups, relationship building, and brand events. • Assisted in organizing corporate previews and training to raise brand awareness • Assisted in organizing company’s Social Responsibility Committee SRC activities to promote the company’s corporate core values.