Hui Chen
Media Director
About
• 18+ years marketing communication experience on strategic planning and media buying cross traditional to digital • 13+ years marketing communication experience in FMCG industry, cosmetic & infant formula mainly • Deep understanding of China market dynamics and consumer consumption behaviour changes, as to develop omnichannel communication strategy integration and optimization • Solid expertise on media buying fundamentals and negotiations to drive cost efficiency • Strongly proven specialist on digital marketing communication along A-I-P-L consumer journey, including IP collaboration, social marketing, data management, and SCRM
China
Huangpu District
Food & Beverages
营销传播, 媒体规划, 网络广告, 竞争分析, 数字化营销, 管理人员, 整合市场营销, 数字化战略, 快消, 社交网路营销, 数据分析
Experience
Media Director
Mars Wrigley
中国 上海市
DIGITAL MEDIA DIRECTOR
adidas
中国 上海市
Associate Media Director
AMOREPACIFIC
Shanghai
Accociate Marketing Director，Media
Danone
Shanghai
Senior Media Manager
Danone
Strategic Planning Director
Mindshare
Media Manager
L'Oréal
Shanghai
Media Planner
dentsu Japan
Hui Chen's Contact Information
Phone
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