胡海云 Hu
Senior BD Manager, Kwai Ad Network @ Xiaohongshu
About
Strategic Commercial Leader | Tech Growth & Monetization (Beauty/FMCG, Ads, Global) At Xiaohongshu (RED), I drive Beauty/FMCG sector growth through international strategies and commercialization. Led "Brand Advertising Upgrade" boosting core metrics and exceeding 618 targets by 10%+. Partner cross-functionally (e.g. "Red Cat Project" with Alibaba). At Kuaishou Overseas, scaled global ad monetization: • Ad Networks: Expanded FB/AppLovin/Unity partnerships, boosting revenue & coverage. • Live Ads: Achieved full industry coverage 6 months early; scaled monetization via 500+ creators. • Brand Ads: Led Brazil FMCG/Gov (e.g. Coca-Cola), beat targets by 20% with Effie-winning campaigns. • PMO: Accelerated advertiser onboarding by 60%+. Skills: Commercial Strategy | Monetization Ops | GTM | Int’l Expansion (LatAm) | Partnerships | Beauty/FMCG Bridging strategy and execution to scale businesses. Open to connect.
China
Shanghai
Computer Software
Commercial Strategy, Digital Marketing, APP management, Commercial Planning, International Business Development, Government Relations, Market Research, Advertising Operations, Project Management, Product Operations, Go-to-Market Strategy, Brand Strategy, Social Media Marketing, Programmatic Advertising, IAA, Business Development, Ad Networks, App Monetization, Ad Tech
Experience
Commercial Strategy Manager
Xiaohongshu
Shanghai, China
Sr. Manager, Business Development and Operations, Kwai Ad Network
Kuaishou Technology
Product Operations Manager, Kwai for Business
Kuaishou Technology
Project Manager, Kwai for Business
Kuaishou Technology
Beijing, China
Project Management Officer
NBCUniversal
Interpreter
McKinsey & Company
中国 上海市
Intern
Shanghai Disney Resort
Shanghai, China
Education
East China Normal University
Language Interpretation and Translation
Ecole normale supérieure
Sociology
胡海云 Hu's Contact Information
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