Hugo Sousa

Responsible for both marketing and part of the commercial process at OnVirtualGym (B2B SaaS for gym management). Since April 2025, in addition to managing all marketing activities, I’ve also taken on key tasks in the sales cycle from product demos to onboarding, ensuring a seamless transition between lead generation and conversion. Marketing Activities • Developed and executed the entire content strategy for social media (Facebook, Instagram, LinkedIn) and the blog; • Created and managed the company’s YouTube channel, including scripting and producing product demos, testimonials, and app features; • Built the full email marketing system from scratch using MailerLite: newsletters, automated flows, and segmented lead nurturing; • Launched and optimized paid media campaigns on Google Ads and Meta Ads focused on awareness and conversions; • Led SEO strategy with keyword research, competitor monitoring, and on-page optimization; • Managed the full website and blog on WordPress, created SEO-focused pages, and developed the brand chatbot. Sales Involvement • Handle product demos for potential clients via Zoom, adapting presentations to their specific needs; • Follow up with marketing-qualified leads (MQLs) generated through campaigns and forms; • Conducted onboarding meetings with gym directors to understand operations and set up tailored workflows; • Guide new clients through the onboarding process, setup, and feature exploration; • Maintain CRM records and ensure continuity between marketing and sales touchpoints.

Leading the global digital marketing strategy for OnVirtualGym (B2B SaaS for gym management). Content & Social Media • Planning and execution of the content strategy across Facebook, Instagram, LinkedIn, and the blog; • Created the company’s YouTube channel and led the production of product demos, customer testimonials, and feature videos; Email Marketing & Automation • Designed and implemented the entire email marketing ecosystem using MailerLite, including newsletters, automated flows, and lead nurturing sequences tailored to different segments; Paid Media & SEO • Launched Google Ads (Search, PMAX, YouTube) and Meta Ads campaigns (Conversions, Traffic, Engagement); • Ongoing SEO efforts, including keyword research, competitor analysis, and content optimization. Website & Chatbot • Management of the company’s website and blog via WordPress. Created new pages focused on SEO and UX, and developed the brand chatbot. Client Onboarding & Workflows • Conducted onboarding meetings with gym directors to map operational workflows and configure personalized journeys in the platform using Postman, Visual Studio Code, JSON, and Draw.io;

Developed and managed digital advertising campaigns for clients in e-commerce, SaaS, and consumer goods sectors across multiple markets. Channels: Google Ads, Meta Ads, TikTok Ads, YouTube Ads. Projects included: • E-commerce brand in Germany (Google Ads); • US-based SaaS company (Google & Meta Ads); • National beverage brand (TikTok & Meta Ads); • French consumer credit firm (Meta Ads);

• Customer assistance and fueling • Stock replenishment and cleaning • POS handling and daily operations

• Food production line tasks • Product packaging and quality control • Cleaning and hygiene maintenance

• Content creation and social media support • Collaboration on marketing materials • Assistance with internal communications

• Line operator on multimedia components • Visual inspection and part assembly • Workstation maintenance and reporting

• Customer Service • Kitchen operations • Stock unloading and organizing • Opening/Closing procedures & Cleaning

• Introduction to Online Advertising • Metrics and Analytics with GA4 & Google Tag Manager • Facebook & Instagram Ads • LinkedIn & X (Twitter) Ads • TikTok Ads • Fundamentals of Campaign Structuring in Google Ads • Advanced Campaign Structures in Google Ads • Campaign Monitoring and Optimization • Practical Exercises: Build Your Own Campaign • Copywriting, Conversion & Neuromarketing • The Paid Traffic Professional Career: Freelancing • The Paid Traffic Professional Career: Working in an Agency

• Facebook Business and campaign creation • Audiences, Targeting & Remarketing | Metrics & Analytics • Copywriting • Free tools for design creation

• Introduction to Digital Marketing • Metrics & Analytics • Social Media Management • Content Production & Storytelling • Video Marketing • Online Advertising • Facebook Ads • Google Ads • SEO • Email Marketing • Digital Public Relations • Growth Hacking • Customer WOW

• Introduction to Content Marketing • Content creation for social media • Content creation for websites, landing pages and blogs • Ad creation and Digital Press Relations • Paid Content vs Organic Content