Hugo Passos

- Developed and executed user acquisition strategies in emerging markets like Latin America and Egypt, driving customer growth and revenue. - Audited and optimized processes to ensure standardization and efficiency, resulting in significant improvements in key performance indicators. - Analyzed results and managed cross-device marketing campaigns, leveraging data and insights to optimize campaign performance and effectively reach target audiences across devices. - Identified actionable insights from data analysis, proposing new tests and experiments to continuously improve marketing strategies and drive business growth. - Monitored weekly company goals, ensuring objectives were met and reporting progress to stakeholders, demonstrating a commitment to results and transparency. - Built and maintained relationships with internal and external stakeholders from diverse countries and cultures, fostering collaboration and alignment. - Created and managed detailed reports using Google Sheets and Looker, providing clear and relevant information for strategic decision-making. - Demonstrated proficiency in digital advertising platforms such as Google Ads (Search and App campaigns), Facebook Ads, TikTok Ads, and Apple Search Ads, showcasing expertise in various ad channels and formats.

Responsible for management app campaigns for the brands with daily analysis of platforms and intern systems. Utilizes Appsflyer systems to manage campaigns, requesting creatives for creative excellence in the ads, responsible for budget division per platform based on the company's strategies, also testing new products and performance. − Platforms: Google Ads (Shopping, Display e Search), Facebook Ads, Twitter Ads, Tik Tok Ads, Appnext, Jampp, Power BI, Appsflyer.

- Responsible for management awareness, traffic, sales and lead’s campaigns for the brands with daily analysis of platforms and intern systems. Utilizes in-house systems to improve the campaigns and create reports for the managers. Also responsible for budget division per channels based on the companies strategies. Integration with others teams in order to improve our results and follow ups on product feed inside platform. - Platforms: Google Ads (Shopping, Display e Search), Facebook Ads, Tik tok Ads, Twitter Ads, Pinterest Ads, Criteo, RTB House, DV360, Data Studio, Adobe Analytics, Google Analytics.

- Campaign planning, strategy and analysis; - Daily performance report and follow up about each client by their goals (ROI,CPA,CPL); - Strategic planning for competition;- Platforms: Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, Supermetrics. Accounts: Academia do Concurso, Chame o Vet, Univel, Braz Cubas, Megamatte, Dufry Duty Free, Totem, Lenny Niemeyer, Domino’s Pizza

- Social media and event management; - Campaign planning; - Costumer service; - Bench marketing; - Strategic planning of Projeto Área 51. Platform: Google Analytics; Facebook Ads, Google Ads, WordPress.

Análise de vídeos, atendimento ao cliente, criação de conteúdo para Redes Sociais e Blog, atualização do sistema Magento, viabilidade financeira para o Projeto Área 51.

Atuação com Recrutamento e Seleção/Hunting, na identificação de candidatos em middle management, para empresas de Médio e Grande porte em todo o território Nacional. Execução de todo processo seletivo desde o follow up com o cliente para o alinhamento da posição, divulgação de vagas, triagem curricular, convocação de candidatos, realização entrevistas por competência (Target Selection) até a entrega dos relatórios ao cliente.