Hugo Dacach

Exclusively focused on leading Rappi's most strategic partnerships in Brazil — Zé Delivery and PicPay — owning the full cycle from business modeling to launch and growth management. • Led Zé Delivery and PicPay partnerships — a webview model embedding Rappi inside both apps to sell Restaurants and Turbo operations • Owned all stages: business modeling, contracting, go-to-market strategy and growth-focused partnership management • Worked directly with Product, Legal, Finance and Commercial teams from partner companies • Managed senior stakeholder relationships at major companies in one of the most relevant moves in the Brazilian delivery market

Took on commercial post-sales leadership for Restaurants, managing two KAM teams while continuing to lead the vertical's strategic projects — including the Zé Delivery and PicPay partnerships. • Led 2 teams of 5 KAMs each: Local Chains (Grupo Madero, Bullguer, Bacio di Latte, Oakberry) and Territories (local restaurants across Rio de Janeiro, Belo Horizonte and Porto Alegre) • Responsible for commercial performance, retention and portfolio growth • Continued leading the Zé Delivery and PicPay partnership management and evolution • Drove strategic commercial projects and P&L governance for the vertical

Led the Technical Account Managers team for the Restaurants vertical and owned key strategic projects, marking my transition from Retail into the Restaurants ecosystem. • Led a team of 5 TAMs responsible for partner integrations, catalog, app conversion and operational KPIs • Drove the Turbo Restaurants project, expanding ultra-fast delivery to the vertical • Participated in the early structuring of the Zé Delivery and PicPay partnerships • Owned P&L governance for the Restaurants vertical

Started managing key account portfolios in Pharma and Pets, then expanded scope to P&L PMO for the entire Retail vertical — acting as the bridge between the commercial team and all stakeholder areas to drive the operation's profitability turnaround. • Managed key accounts in Pharma and Pets verticals, developing strategic growth plans and partner relationships • Took on P&L planning for the full Retail commercial team (Supermarkets, Pharma, Pets, E-commerce) • Led cross-functional governance with Product, Operations, Marketing and Finance • Drove P&L turnaround from -$1M to +$250K contribution margin in 8 months • Structured and executed Turbo Pharmacy expansion with Panvel and Venancio — launched across 4 cities and 20+ stores

Co-founded and led an e-commerce operation focused on digital art rooted in Afro-Brazilian culture (Itãs), owning the full business from scratch. • Built and launched the e-commerce platform from scratch, including product and go-to-market strategy • Owned financial and commercial management, ensuring sustainable growth • Defined and executed digital acquisition strategy across paid and organic channels • Monitored business metrics, optimizing conversion and revenue • Led product launches and portfolio expansion

Responsible for managing and growing affiliate and partnership channels, with a focus on scalable acquisition and unit economics optimization. • Managed a portfolio of ~30 affiliates, monitoring performance and ROI across each channel • Structured and executed multi-channel campaigns (content, influencers, platforms) • Developed and implemented a new commission model based on unit economics — shifting cost from bottom to top of funnel, improving acquisition efficiency and profitability • Defined ICP (Ideal Customer Profile) • Negotiated commercial agreements with strategic partners

Growth consulting for an early-stage company, focused on sales funnel structuring and go-to-market execution. • Designed and structured the company's sales funnel, improving conversion flow • Supported the go-to-market strategy for a digital product launch • Contributed to CRM development and customer journey structuring

Built and scaled the partnerships and affiliates division from scratch, creating a new revenue channel for the group. • Built the partnerships area from scratch — including processes, financial management and commercial model • Prospected and negotiated strategic partnerships with major telecom players (Vivo, Oi, TIM, Claro, Sky) • Managed partner relationships and commercial performance • Developed growth initiatives focused on acquisition and revenue expansion

Led growth and performance initiatives across digital products BomCupom and Kuppi, managing a team and structuring end-to-end operations. • Led a 4-person team focused on growth, performance and strategic planning • Owned and optimized the full sales funnel, improving conversion and efficiency • Structured CRM and customer database strategy • Led go-to-market planning for new product launches • Developed partnerships and performance tracking initiatives

Supported partnerships and affiliate initiatives, contributing to acquisition and campaign execution. • Monitored affiliate performance and campaign results • Supported negotiation and execution of partnership campaigns • Prospected new partners and growth opportunities • Contributed to multi-channel acquisition strategies

Local expansion and commercial partnerships, focused on prospecting and revenue growth. • Developed prospecting strategies and market segmentation • Negotiated and closed partnerships across multiple sectors • Built commercial proposals and managed partner contracts

Applied data analysis and operational research concepts to real-world datasets. • Worked with statistical models and data analysis in R • Applied analytical thinking to operational challenges

Bachelor’s Degree in Chemical Engineering

Focus on growth strategies, digital acquisition, analytics and performance optimization.

Focus on digital strategy, content, SEO and customer acquisition.