Hugo Courchinoux

Translate the BU vision and strategy into a Go-To-Market (GTM) plan based on market, account, and consumer insights. Execute GTM plans that create demand, drive market share growth, and help achieve category financial targets. Manage key business conversations with markets and accounts.

This role includes the day-to-day handling of the @pumafootball IG & Twitter handles, maximizing and activating PUMA’s footballers across social, working with the content team to brief social content and covering live events. • Build the publishing strategy. • Actively engage with the @pumafootball community • Own the @pumafootball content calendars • Create copy decks and social rollouts for football products and events. • Proactively deliver regular social briefs for PUMA footballers, • Leverage culturally relevant moments • Cover live football events on relevant social handles and platforms. • Be accountable for the social data

- Prepare and attend international meetings at PUMA Vision headquarters - Assist in the development process from briefing to final sample - Process forecast figures and purchase orders - Develop consumer, account, and market knowledge - Provide organizational support during the catalogue process and write catalogue texts - Manage product database and conduct benchmark analysis - Handle administrative tasks and day-to-day business using MS Office and PRM system - Handle sample management

- Founder and creator of Hugo Expert Betting: established a successful and innovative sports betting platform with a strong social media presence. - Social media strategy development: created and executed comprehensive social media strategies, resulting in significant engagement and follower growth across multiple platforms. - Community building: built and nurtured a thriving online community of passionate sports bettors by providing valuable insights, expert tips, and interactive content tailored to their interests.

- Managed daily operations: handled the day-to-day management of the Instagram account for @uwamenssoccer, including content scheduling, posting, and community engagement. - TikTok account creation: successfully created and launched the TikTok account for the University of West Alabama (@univwestalabama), developing its initial content strategy and growing its follower base. - Content creation and strategy: developed and implemented engaging content across both Instagram and TikTok, tailored to the university's audience, enhancing the overall social media presence and engagement.

- Streamlined ticketing operations for FC Girondins de Bordeaux, optimizing sales processes and enhancing customer satisfaction through effective ticket management systems

- Conducted market research to identify trends and customer preferences in the soccer retail industry - Implemented pricing strategies to increase sales and profits - Collaborated with suppliers and manufacturers to offer a varied and attractive product selection

The International Business programme explores the cultural and geopolitical factors making up this global environment. It recreates the complexities of this ever-evolving global ecosystem. Our goal is to teach future business leaders to become international business developers, with a good knowledge of global business principles including strategy, marketing, geopolitics, business law, finance and the supply chain.

Advancing in sport management isn’t just about the athletic experience – this evolving field is in need of business experts with the foundational knowledge of event management, fundraising, marketing and data analysis. That’s why UWA’s emphasis on preparing graduates with skills in business, communication, sales and marketing sets this graduate program apart. With support from faculty members who possess a wide range of business and administration expertise, gain the knowledge necessary to become a business leader in sport management.