Huey Jie Tan

- Promoted from L1 to L3 and then to Team Lead - Responsible for managing and growing Singapore business - Drove web app usage and conversions of users to paid members - Achieved 130% YoY revenue growth and 89% YoY paid users growth - Fully supported SG project manager by initiating projects and strategies - Hit all KPIs across revenue, users, and product usage - Reported directly to the COO on MYSG churn-reduction and chatbot projects - Collaborated with web agencies on API and plugin integrations - Worked with Grab, ShopBack & Atome on feature integrations and partnerships - Worked with PR agencies, SG Foodie and influencers on campaigns - Acquired leads and converted users via Facebook Ads, Google Ads, and SEO - Analysed users product usage via GA, FB Analytics, Hotjar, URL-tagging - Prepared social media posts, blogs, and newsletters for features & campaigns - Extracted and analysed data from in-house CRM for decision making - Built data dashboard and trackers with Google Sheets and Power BI - Coordinated SG team across sales, tech, partnerships, and support - Drove app awareness through webinars, events, cross-marketing & exhibitions - Designed, proposed and tested UI/UX, new app features and enhancements - Researched market and competitors for USP and SWOT analysis - Collaborated closely with sales for leads conversion and product positioning - Customised personalised content based on customers categorisation - Managed 3 direct subordinates and delegate tasks to HQ marketing specialists - Automated ads & EDM flows for users onboarding, conversion and retention

- Teacher of Tenby International Secondary School, Penang - Teaches secondary school students Information and Communication Technology - In charge of table tennis club, performs canteen duty and also form teacher of a class

- Assist R&D engineers in performing tests and root cause analysis - Testing, debugging and adding new features to in-house software (C# language) - Research and implement image enhancement methods