Hsin Yu Chang

Managed VMware by Broadcom Commercial Team market development and strategy execution in Taiwan. Product Marketing: Planned product marketing initiatives and cross branding collaboration to enhance product visibility. Channel Management: Built and maintained relationships between Broadcom and resellers, driving joint projects and expanding sales channels Pricing & Cost Analysis: Supported pricing strategy and cost evaluation to ensure product competitiveness Profitability & Inventory Control: Monitored product margins and inventory levels to optimize resource allocation

Collaborated with team members to execute over 10 mid-to-large-scale seminars and CSR events, facilitating both internal and external communications to increase brand awareness. Managed and coordinated the publication timeline for 3 professional book series, acting as the liaison between authors and designers to ensure smooth communication and timely progress. Developed and executed comprehensive marketing plans for KPMG series, utilizing EDM and social media platforms to promote books, including holiday sales campaigns and trending topics. Successfully achieved annual sales targets. Streamlined communication processes, leading to improved collaboration between departments.